GoComet - Customer Marketing Manager

Role Summary: We are looking for a Customer Marketing Manager to help expand our presence within large enterprise groups where we already have an active customer relationship. This role focuses on: creating strong customer success stories, driving customer advocacy, and supporting account expansion across group companies and regions. This is not a demand-generation or brand marketing role. The role works closely with Key Account Managers (KAMs) and Account Development Representatives (ADRs). Key Responsibilities: Customer Stories & Proof Points: - Develop case studies, one-pagers, and executive briefs. - Convert customer outcomes into group-relevant, industry-relevant, and persona-specific narratives. - Ensure content is usable by KAM for enterprise conversations. Customer Advocacy & References: - Identify happy customers and onboard them into advocacy programs. - Manage reference requests, approval processes, and usage tracking. - Enable customers to participate in webinars, speak in internal sessions, and act as references for expansion opportunities. Account Expansion Enablement: - Partner with KAMs to support cross-entity expansion efforts, prepare executive-level pitch material, and customize messaging for different group entities. - Work with ADRs to leverage org intelligence and identify advocacy opportunities within group accounts. Customer Programs & Events: - Execute customer-led webinars, industry-focused sessions, and closed-door roundtables (virtual / in-person). - Coordinate logistics, content, and follow-ups. Measurement & Reporting: - Track customer advocacy activities, engagement across group accounts, and expansion enablement usage. - Share insights on what resonates with enterprise customers and expansion blockers/opportunities. Who Should Apply: Must-Have: - 5 - 8 years of experience in customer marketing, B2B marketing, or enterprise marketing. - Experience working with enterprise or mid-market customers and sales/account teams. - Strong content creation and storytelling skills. - Comfortable interacting with customers and internal stakeholders. Good-to-Have: - SaaS / Platform / Enterprise tech experience. - Exposure to ABM, strategic account marketing, and India + APAC markets. - Experience running webinars or customer programs. What Success Looks Like (12 Months): - KAM teams actively using customer assets. - Customers participating in advocacy programs. - Increased engagement across group entities. - Faster trust-building in new geographies. Who This Role Is NOT For: - Performance or growth marketers. - Freshers or early-career profiles. - Social-media or brand-only marketers.