Marketing Manager

• Leading Australian alternative asset manager • Permanent full time • Hands-on role with team leadership responsibility Our client is a fully independent alternative asset management firm, delivering investment solutions to Dealer Groups, Family Offices, Institutions and High Net Worth Individuals across Asia Pacific. This is a hands-on role, perfect for someone looking to step up to a Marketing Manager role. Day to day, you will develop and execute campaigns, manage digital channels, analyse performance and continuously improve the effectiveness of marketing activity across the business. Key Responsibilities: • Implement integrated marketing plans aligned with the Group's business, brand and client engagement objectives; • Support product launches, capital-raising initiatives, investor engagement and ongoing client communications; • Monitor campaign performance and use data and insights to improve engagement, lead generation and marketing effectiveness; • Improve the use of AI, marketing automation, digital and analytics platforms to strengthen campaign delivery and team efficiency; • Manage internal and external specialists to deliver content across social media, websites, newsletters, presentations, brochures, videos and other investor-facing materials; • Support investor events, conferences, exhibitions, webinars and corporate functions Key Requirements: • 3 + years' marketing experience within investment/funds management; • Strong understanding of the Australian financial services market; • Strong financial-services writing and editing skills, with the ability to interpret technical investment information and communicate it clearly to different audiences; • Hands-on experience using marketing platforms such as Salesforce, Account Engagement, HubSpot, Marketo or similar systems; • Working knowledge of website content management systems, SEO, SEM, Google Analytics and digital advertising platforms; AND • Experience managing events, agencies, suppliers and project budgets is preferred. Why This Role? This is an opportunity to take ownership of end-to-end marketing campaigns across digital, content, communications and events, working directly with investment professionals and senior executives across a growing asset management and non-bank lending business. For a resourceful, commercially minded marketer who is comfortable moving between strategy and execution, this role offers international exposure through global campaigns and multi-office stakeholders, a collaborative team environment, and the chance to make a visible, fast-moving contribution where ideas can be implemented quickly. If you are interested in learning more about this position, please contact Julia Thorpe on 0412 123 543 / julia@kaizenrecruitment.com.au #SCR-julia-thorpe