Marketing Manager | Rx Marketing CoE – Emerging Markets

Life Cycle Management • You will be responsible for understanding customer needs and insights with help of market insights team • You will own end to end ownership of managing Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment. • You will drive the growth projects along with CFTs and country teams to ensure sustainable brand growths. Portfolio Maximization - Strategy • You will support country teams to Evaluate and classify the product portfolio as Build, Milk, Exit. • You will provide plan recommendations to country as well as monitor investment as per the strategy. • You shall assess promotional effectiveness and suggest country teams accordingly • You will be responsible to drive Cost optimisation - COGS / SCM overheads Annual Brand Planning • You shall work closely with country marketing teams to build differentiators / brand levers • You shall work closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth • You shall work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies. • You shall ensure adherence to Brand plan process in terms of rigour and preparation New Product Ideation & Portfolio Development • You will drive understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts • You will lead screening internal & external data sources to arrive at potential ideas that could address the customer needs • You will drive development of Business Strategy- analyze Competition landscape, Customer Journey and Insights, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win. New Product Launch Excellence • You shall work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN. • You shall work closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTLE, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team Marketing Excellence • You are responsible for driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication • You shall work closely with the L&D teams for capability building among the country teams to make them future ready • You should have a good understanding of consumer communication, packaging and media to ensure excellence in consumer led brand growth Business Understanding: • You should have a sound understanding of Product Management - Process, Customer Journey and Insights, Positioning, Ideation to Launch, PLC Management, Sales and marketing effectiveness metrics • You should lead the development and implementation - in collaboration with Business Analytics, Market Research, and Competitive & Scientific Intelligence - of a clear ROI-based approach to consumer marketing based on analytical models, insights and information leading to best-in-class consumer marketing practices across the organization • 10+ years' experience including Sales and Marketing • MBA from reputed institute • Experience in Brand Management, Strategic planning, Business analytics, TA knowledge, customer segmentation, New Product - Ideation to Launch is preferred • Experience running successful projects including marketing campaigns • Good knowledge of digital marketing, web analytics, Google Ad-words and creating digital campaigns • Ability to think creatively and communicate the brand value proposition effectively Skills: Business Analytics, Web Analytics, Digital, New Product Ideation, Customer Segmentation, Strategic Planning, Brand Management Experience: 0.00-0.00 Years