Digital Marketing Manager

Role Overview (Digital Marketing Manager (3–5 Years Experience) We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads. This role is a mix of organic growth + paid campaigns + outbound outreach . Key Responsibilities 1. Organic Growth (SEO + Content) • Manage and improve website SEO (on-page + off-page) • Plan and publish content (blogs, landing pages, case studies) • Improve search rankings and organic traffic 2. Social Media Management • Manage LinkedIn and other relevant platforms • Create and schedule posts consistently • Build brand presence and engagement 3. Outreach & Lead Generation • Run outbound campaigns via LinkedIn and email • Identify target prospects and generate leads • Build and manage outreach pipelines 4. Email Marketing • Create and execute email campaigns • Handle newsletters, cold email sequences, and follow-ups • Track performance and optimize campaigns 5. Paid Marketing (Ads) • Run and manage ads on Google, LinkedIn, and Meta • Optimize campaigns for lead generation and ROI • Test creatives, audiences, and messaging 6. Analytics & Optimization • Track performance across channels • Improve conversion rates and campaign effectiveness • Share simple, actionable reports What We’re Looking For • 3–5 years of experience in digital marketing (preferably IT/services) • Strong understanding of SEO, social media, and lead generation • Experience with LinkedIn outreach, email tools, and ad platforms • Ability to execute independently (hands-on role) • Data-driven mindset with focus on results Nice to Have • Experience in B2B or SaaS marketing • Familiarity with tools like HubSpot, Apollo, Google Analytics, etc. Skills:- Social Media Marketing (SMM), Lead Generation, LinkedIn, Outreach, Email Marketing, Digital Marketing and Search Engine Optimization (SEO)