Senior Google Ads / SEA Specialist

You are the strategic and hands-on force behind our advertising approach. From performance strategy to execution, you know how to make clients grow through smart campaigns, data-driven optimization, and automation.

You develop and manage omnichannel advertising strategies with a focus on SEA, Display (GDN), YouTube, and feed-based advertising. Together with our CRO and GTM specialists, you ensure that traffic, data, and conversion align perfectly. You also understand how Paid Social can boost reach and retargeting effectiveness.

You know the balance between reach and return and translate marketing goals into measurable growth.

Key Responsibilities

Develop integrated advertising strategies focused on SEA, Display (GDN), and YouTube. Set up, manage, and optimize campaigns in Google Ads, Microsoft Ads, and YouTube. Apply feed-based advertising (Dynamic Search, Retargeting, Prospecting). Set up and manage Shopping, Performance Max, and Local campaigns.

Analyze data and results, translating insights into clear advice and concrete next steps. Take responsibility for budget allocation, forecasting, and performance goals within your client portfolio. Collaborate with CRO specialists (conversion optimization) and GTM/ABM specialists (data flows & lead generation).

Report and present results in Looker Studio / GA4, including optimization recommendations. Actively contribute to knowledge sharing and innovation within the performance team. Day-to-Day Tasks Monitor, optimize, and test campaigns daily (A/B testing, creatives, bidding strategies).

Work in Google Ads, GA4, Looker Studio, Channable, Tag Manager, adCore, Trueclicks, and Microsoft Ads. Set up tracking and conversion measurement in collaboration with GTM specialists. Write reports and performance updates for client teams (client communication is handled by Team NL).

Work towards clear goals, deadlines, and billable targets.

Requirements

At least 5+ years of experience as a SEA / Digital Advertising Specialist. Strong a