Paid Ads Specialist

Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube) – Remote | U. S. Hours Position Type: Full-Time, Remote Working Hours: U. S.

Business Hours About the Role At Pavago , one of our clients is hiring a Paid Ads Specialist to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels.

This is a hands-on performance marketing role focused on: Google Ads Meta Ads (Facebook & Instagram) LinkedIn Ads YouTube Ads Paid search & display Retargeting Lead generation Conversion optimization ROAS and acquisition efficiency You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting.

If you understand how to turn ad spend into measurable leads, conversions, and revenue , this role is a strong fit. What You’ll Own Paid Media Strategy & Planning Develop and execute paid advertising strategies aligned with business and revenue goals.

Manage campaigns across: Google Ads Meta Ads LinkedIn Ads YouTube Ads Other relevant paid acquisition channels Research: Target audiences Keywords Competitors Customer segments New acquisition opportunities Plan campaign budgets and acquisition targets Forecast performance and identify scaling opportunities Align paid media with broader marketing, sales, and brand initiatives Campaign Setup, Management & Optimization Build and manage campaigns across: Paid Search Display Retargeting Video Lead Generation Conversion Campaigns You’ll: Create and optimize campaign structures Manage bids, budgets, placements, and targeting Test: Ad copy Headlines Creatives CTAs Audiences Landing pages Run structured A/B tests Optimize campaigns based on performance data Scale winning campaigns while maintaining acquisition efficiency Monitor and improve key metrics including: ROAS CPA CPL CPC CTR Conversion Rate Google Ads & Paid Search Manage and optimize Google Ads campaigns including: Search Display Retargeting YouTube Performance