PharmEasy - Marketing Manager - Diagnostics

About the team and role: To develop and execute marketing strategies that drive growth, increase brand visibility, support sales teams, and strengthen relationships with diagnostic laboratories, hospitals, clinicians, and channel partners. Key responsibilities: - Develop and implement annual marketing plans for diagnostic products and services. - Design and execute product launch strategies and promotional campaigns. - Conduct market research, competitor analysis, and customer segmentation. - Work closely with sales teams to generate leads and improve customer engagement. - Build strong relationships with key opinion leaders (KOLs), laboratory heads, clinicians, and hospital management. - Organize CMEs, workshops, conferences, webinars, and scientific promotional activities. - Develop marketing materials including brochures, presentations, digital content, and product literature. - Track product performance, market share, campaign effectiveness, and ROI. - Coordinate with principals, vendors, and internal teams for product positioning and marketing support. - Identify new business opportunities and recommend strategies for market expansion. - Ensure compliance with regulatory and ethical marketing practices. - Prepare monthly marketing reports, forecasts, and business reviews. Must haves: - 5-10 years of experience in diagnostic, medical device, or healthcare marketing. - Experience in IVD, pathology, molecular diagnostics, or laboratory solutions is preferred. Good to have: - Strong marketing and product management skills. - Excellent communication and presentation abilities. - Market analysis and strategic planning. - Digital marketing awareness. - Customer relationship management. - Data analysis and reporting. - Cross-functional collaboration. - Negotiation and stakeholder management. Travel: - Willingness to travel extensively (30-50%) for customer meetings, conferences, and field support.