Content Lead

About the Role This is a senior individual contributor role sitting within the Growth team at a fast-moving, remote-first fintech startup building global business identity infrastructure. As Content Lead, you'll own the company's voice end-to-end — from founder-led LinkedIn strategy to long-form thought leadership — and work directly with leadership to shape how the brand reaches and resonates with its buyers.

What You'll Do

Ghostwrite and manage founders' LinkedIn presence, turning their thinking and customer conversations into posts that sound authentically like them. Own the company's LinkedIn strategy and content cadence, optimising for attention, conversation, and conversion.

Produce long-form content — blogs, white papers, and case studies — that establishes credible thought leadership in the space. Guard brand voice and tone across all published channels, including the website, press releases, and social media.

Extract raw material directly from founder conversations and customer insights rather than waiting for detailed briefs. What We're Looking For 3–8 years of experience in content, copywriting, or communications roles with a strong portfolio of compelling copy.

Proven ability to write convincingly in someone else's voice — through executive ghostwriting, managing a founder's social presence, or comparable work. Deep, hands-on expertise with LinkedIn as a content channel: engagement mechanics, conversion patterns, and audience building.

Experience writing long-form content including blogs, white papers, and case studies. Track record developing and maintaining brand voice and tone guidelines across multiple formats and channels. Self-directed working style — comfortable shaping narratives from raw conversations with minimal briefs.

Background in B2B SaaS, fintech, or identity/compliance domains is a strong plus. Prior experience working directly with founders or C-level executives on content and communications is advantageous. Location Fully remote. Visa