Product Marketing Manager

**Key Responsibilities**: - ** Marketing Strategy & Planning**:Lead the development and execution of marketing strategies for the assigned brand (Rosen/IIBS/IBC), including** benchmarking, market research, customer segmentation, and competitive analysis.**: - ** Go-To-Market (GTM) Ownership**: Manage **GTM planning and execution**, ensuring a cohesive marketing vision from product positioning and messaging to launches, campaigns, and day-to-day marketing activities. - ** Brand Management**: Define and manage the brand’s identity, ensuring consistency in messaging, tone, and positioning across all touchpoints (digital and offline). - ** Community Building & Engagement**: Develop and nurture an engaged community of students and prospective customers through effective **content marketing, social media management, and online events** (e.g., webinars). - ** Social media & Influencer Marketing**: Develop and manage the brand’s presence across social channels (Facebook, Instagram, YouTube, TikTok, LinkedIn), ensuring alignment with the overall marketing strategy. Lead **social media channel management** and collaborate with influencers to amplify brand awareness. - ** Collaboration & Cross-Functional Alignment**: Work closely with product, sales, design, content, and tech teams to ensure **alignment** across departments, and support the broader marketing vision of eTeacher Group. - ** Marketing Optimization**:Ensure continuous analysis of campaign performance through audience insights, and marketing analytics tools to **optimize** initiatives and drive improvement. **Perks & Benefits**: - 100% **remote work** from the comfort of your home - Opportunity to work with leading educational brands in a **global environment**: - Collaborative, dynamic work culture that fosters innovation and growth **Location**: 100% Remote / Work-from-Home **Reports to**: VP Marketing **Requirements**: - **Experience**:Minimum** 3 years of experience **as a** Product Marketing Manager, Marketing Manager, **or similar role in** online marketing**. - ** Analytical Mindset**: Proficiency in **market analysis, data interpretation**, and utilizing insights to guide product positioning and optimize marketing strategies. - ** Go-To-Market Experience**: Proven experience in **developing and executing go-to-market (GTM) strategies** for both product launches and ongoing marketing initiatives. - ** Campaign Management**: Expertise in **multi-channel marketing**, particularly in managing **social media campaigns**, webinars, loyalty programs, influencer marketing, and community engagement. - ** Brand Management**: Experience in managing and scaling brand identity, ensuring alignment across all touchpoints and marketing materials. - **Cross-Functional Collaboration**: Experience working in a **cross-functional environment**, collaborating with product, content, and technical teams. - **Strong Communication Skills**: Excellent written and verbal communication skills in English (additional languages are a plus). - **Entrepreneurial Spirit**: A **proactive, can-do attitude** with a demonstrated ability to work autonomously in a fast-paced, dynamic environment. **Preferred Qualifications**: - ** Experience in the Ed-Tech industry**: - Experience working with **e-commerce websites and platforms**. - Experience with **community-building and engagement** strategies for educational or online learning platforms - Experience in **PR, social media management, and influencer marketing**.