Brand Manager - Premium Products - FMCG

Role & responsibilities: Developing and executing strategies to build, strengthen, and manage prestige range brand. Key Focus Areas: - Brand Strategy Development and Implementation - Integrated Marketing Campaigns - Product Branding and Launches - Trade marketing - Brand Identity Management - Packaging Development - Product Pricing - Product Launch and Go-to-Market Strategy - Competitive Analysis - Brand Performance Tracking and Analysis - Stakeholder Communication - Agency and Vendor Management Preferred candidate profile: - 5+ years of experience in brand management, marketing, or related roles for premium categories within sector - Strong understanding of branding principles, strategies, and best practices - Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions - Experience developing and executing integrated marketing campaigns across multiple channels - Passion for branding, technology, and innovation, with a customer-centric mindset to deliver exceptional brand experiences - Strong knowledge of MS Office especially MS Excel and MS PP is must Perks and benefits: - Performance based incentives - Pls Note - The Company office is 5.5 days working