Brand Manager - FMCG

Key Responsibilities: - Develop and execute brand and social media strategies to drive awareness, engagement, customer acquisition, and business growth. - Manage the brand lifecycle, including positioning, messaging, content strategy, and go-to-market initiatives. - Plan and execute performance-driven campaigns across social media, digital, e-commerce, and quick-commerce platforms. - Manage the brand's presence across platforms such as Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart. - Develop and oversee engaging social media content, campaigns, and brand communication while ensuring consistency across channels. - Collaborate with creative, sales, operations, and analytics teams to ensure effective execution of brand initiatives. - Monitor market trends, competitor activities, social media trends, and consumer insights to identify growth opportunities. - Track key performance metrics and analyze campaign effectiveness to drive continuous improvement and ROI. - Manage multiple campaigns and projects simultaneously while maintaining quality, timelines, and brand consistency. - Ensure consistent brand identity, tone of voice, and messaging across all digital and offline communication channels. Required Skills & Qualifications: - Master's degree in Marketing, Business Administration, Communications, or a related field. - Proven experience in social media management, brand management, digital marketing, or a similar role. - Strong understanding of social media platforms, digital marketing, e-commerce, and quick-commerce ecosystems. - Hands-on experience developing and executing social media and digital marketing campaigns. - Experience managing brand presence on marketplaces such as Amazon, Flipkart, Blinkit, Zepto, or Swiggy Instamart is preferred. - Strong understanding of brand positioning, content strategy, consumer behavior, and campaign performance metrics. - Excellent communication, analytical, organizational, and problem-solving skills. - Ability to manage multiple projects simultaneously with strong attention to detail. - Creative mindset with a strong understanding of current social media trends and digital consumer behavior.