Performance Marketing Manager - D2C

Performance Marketing: - Own and scale ad campaigns across Amazon, Flipkart, and quick commerce platforms (Blinkit, Zepto, etc.) - Optimize product listings, run sponsored ads, and drive conversions on marketplaces - Lead ROAS-focused paid marketing on Meta (Facebook/Instagram), YouTube, Google Ads, Snapchat, etc. Brand & Social Media Marketing: - Build a brand that resonates with Gen Z and millennial audiences through creative storytelling and social content - Drive organic and paid growth across Instagram, YouTube, Twitter, and influencer channels - Execute buzz-worthy campaigns that blend culture, commerce, and creativity Strategy, Analytics & Leadership: - Lead a small team of marketers and external agencies (performance, creative, influencers) - Track KPIs, manage budgets, and take full ownership of growth across performance and brand - Work closely with founders and category teams to align marketing efforts with business goals Ideal Candidate Profile: - 4 years of experience in performance and brand marketing for D2C brands - Must have hands-on experience in managing ads and performance on Amazon and Flipkart - Exposure to quick commerce platforms (Blinkit, Zepto, etc.) is a strong plus - Strong understanding of social media trends, influencer ecosystems, and content formats - Proven ability to drive both brand equity and measurable performance metrics - Prior experience in electronics, gadgets, or lifestyle brands preferred - Fluent in tools like Meta Ads Manager, Google Ads, Amazon Seller Central, Flipkart Ads, etc. - Flair for design, copywriting, and creative direction is a plus