Senior Platform Product Marketing Manager

We're hiring a Platform PMM to own the story, ICP, and positioning for the overall TOPdesk product. As we add AI capabilities and expand from ITSM into broader enterprise service management, our story needs to evolve. Customers buy an answer to a problem, and this role exists to build that answer: a positioning framework and ICP definition sharp enough to guide every launch, campaign, and sales conversation for the next chapter of the company. You'll report to the Director of Product & Customer Marketing and work closely with Product, Sales, and the wider marketing team. TOPdesk's PMM function is still being built so this is an opportunity to set the standard for what good looks like here and create best practices. What you'll do • Define and maintain TOPdesk's overall product positioning and ICP, grounded in customer pain points rather than feature lists. • Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account. • Partner with Product to translate innovation into positioning that lands in the market. • Support the quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement. • Brief and align Sales & Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it. • Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement. • Influence without authority — you'll need buy-in from Product, Sales, and leadership, not a mandate.