Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Inbound Marketing Manager (B2B Pipeline & LinkedIn Growth) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a predictable B2B pipeline through LinkedIn content, audience engagement, lead nurturing, and demand generation . This is not a traditional content marketing or social media role. Your primary goal is simple: Turn content → conversations → qualified pipeline. You’ll work directly with the founder, who owns closing and sales conversations, while you focus on generating consistent inbound demand and qualified opportunities. You’ll own: • LinkedIn content and thought leadership • Content-led lead generation • Audience engagement • Inbound conversations • Lead nurturing • Funnel optimization • Pipeline contribution If you understand how to turn attention into conversations — and conversations into revenue opportunities — this role is a strong fit. What You’ll Own Content-Driven Lead Generation • Create high-performing LinkedIn content, including: • Posts • Hooks • Carousels • Thought-leadership content Identify content angles that attract: • B2B buyers • Founders • Executives • Decision-makers Develop content around customer pain points, industry insights, objections, and buying triggersTest different messaging, formats, and positioningOptimize content based on engagement quality and pipeline contribution — not vanity metrics Content → Conversation → Pipeline • Turn LinkedIn engagement into meaningful sales conversations • Identify high-intent signals across: • Likes • Comments • Profile views • Inbound messages Start natural, relationship-driven conversations with relevant prospectsUse personalized, non-salesy DMs to engage potential buyersQualify prospects based on fit, interest, and buying intentMove qualified opportunities into the sales pipelineMaintain clear visibility into where leads originated and how they progressed Audience Engagement & Lead Nurturing • Engage consistently with prospects and target accounts through comments and DMs • Build genuine relationships with relevant B2B audiences • Follow up with prospects using value-driven interactions • Re-engage warm prospects when appropriate • Nurture leads that are interested but not yet ready for a sales conversation • Ensure promising opportunities do not fall through the cracks Funnel & Conversion Optimization Build and improve a simple inbound funnel: Content → Engagement → Conversation → Qualified Lead → Call • Track conversion performance across each stage • Identify bottlenecks and opportunities for improvement • Develop lead magnets and content offers • Build simple nurture flows • Improve messaging based on prospect responses and buying signals • Create repeatable systems that make inbound pipeline generation more predictable LinkedIn Growth & Personal Brand Development • Support founder-led LinkedIn growth and positioning • Develop content that strengthens authority and credibility within the target market • Maintain consistent publishing and engagement • Understand which topics attract the right audience rather than simply generating reach • Build a relevant network of prospects and industry decision-makers Pipeline Tracking & Performance • Track inbound leads and conversations using CRM tools such as HubSpot • Maintain visibility into: • Lead source • Conversation status • Qualified opportunities • Calls booked • Pipeline generated Measure content performance against business outcomesUse data to improve content, messaging, and conversion strategies Founder & Sales Collaboration • Work directly with the founder on pipeline quality • Share insights around: • Messaging • Prospect objections • Audience behavior • Buying signals • Content performance Identify recurring questions and objections that can become future contentHelp improve the quality of prospects entering sales conversations What Makes You a Strong Fit You may be especially successful in this role if: • You understand that content is a pipeline-generation channel , not just a branding exercise • You’ve personally generated leads, conversations, or booked calls through organic content • You understand LinkedIn beyond impressions and follower growth • You are comfortable starting conversations with prospects • You think in funnels, systems, and conversion rates • You combine strong copywriting with analytical thinking • You take ownership of business outcomes rather than simply completing marketing tasks • You enjoy working directly with founders in fast-moving environments Required Experience & Skills Must-Have • 2+ years of experience in: • B2B inbound marketing • Content-led growth • Organic demand generation • LinkedIn marketing Strong hands-on experience creating LinkedIn contentProven ability to generate: • Inbound leads • Prospect conversations • Qualified opportunities • Booked calls Excellent copywriting and messaging skillsStrong understanding of: • B2B buyer behavior • Lead nurturing • Funnel conversion • Organic demand generation Understanding of B2B sales cycles, including 2–3 month buying journeys Strong written and verbal English communicationAbility to work independently during U.S. business hours Nice to Have • Experience building founder or executive personal brands • Experience with: • HubSpot • Apollo • CRM systems • LinkedIn analytics • Content scheduling tools Experience building: • Lead magnets • Nurture flows • Content funnels Background in: • B2B SaaS • Agencies • Professional services • Founder-led businesses Experience collaborating directly with founders or sales leadership What a Typical Day Looks Like You may spend your day: • Writing and publishing LinkedIn content • Reviewing engagement and identifying high-intent prospects • Responding to comments and inbound messages • Starting conversations with relevant prospects • Following up and nurturing warm leads • Moving qualified opportunities into the pipeline • Tracking content-to-pipeline conversion • Testing new hooks, messaging, and content angles • Reviewing performance and identifying optimization opportunities • Collaborating with the founder on prospect quality, objections, and positioning In short: You turn attention into conversations — and conversations into qualified B2B pipeline. Key Metrics for Success • Qualified inbound conversations generated • Qualified leads added to the pipeline • Calls booked from organic content • Pipeline generated from LinkedIn • Content → Conversation conversion rate • Conversation → Qualified Lead conversion rate • Conversation → Call conversion rate • Quality of audience engagement • Consistency of content output • Lead nurturing and follow-up effectiveness Why This Role Stands Out • Direct impact on revenue rather than vanity marketing metrics • Full ownership of inbound pipeline generation • Opportunity to build a scalable content-led demand engine • Work directly with the founder • Fast feedback and execution cycles • Minimal corporate layers and approval processes • Strong autonomy over content, engagement, and funnel optimization • Growth opportunities into: • Head of Growth • Demand Generation Lead • Inbound Marketing Lead • Growth Marketing Manager Interview Process • Initial Screening Call • Spark Hire Intro Video • Recruiter Interview • Final Interview • Offer & Onboarding Apply Now If you have successfully generated B2B leads and pipeline through LinkedIn content , understand how to turn engagement into genuine prospect conversations, and care more about qualified opportunities than vanity metrics , we’d love to hear from you. This is a high-ownership opportunity to build a measurable inbound growth engine and turn content → relationships → pipeline → revenue . #InboundMarketing #B2BMarketing #DemandGeneration #LinkedInMarketing #ContentMarketing #LeadGeneration #GrowthMarketin