Digital Marketing Manager

Job Responsibilities: • Demonstrate your Thought Leadership by building a digital roadmap to maximize our digital assets, reflecting our future product focus and large opportunity to capitalize on current technology • Ensure cohesive messaging and branding across all channels, through strong collaboration with our teams (global and local) • Maximize our global capabilities (technology, best practices and SMEs) to create a best in class local experience • Create comprehensive digital campaigns across all aspects - social media, email, SEO, PPC etc • Understand where our customer and prospects are digitally engaged, prioritizing these areas to inform, engage and motivate them towards PB assets • Map out user funnels, ensuring optimized conversion points and implement our SEO strategy in web-based marketing • Create insights through analysis of KPIs, trends to maximize our digital investment and assets, and build followership through reporting out across the leadership team • Stay constantly updated on digital marketing trends and best practices to maintain competitive and effective campaigns. • Constantly align the marketing focus with business leadership and objectives. Key Competencies Qualifications: • Proven experience in managing multiple digital channels in a B2B environment • In-depth knowledge of various digital marketing channels and best practices, including SEO, PPC, social media, email marketing, etc. • Excellent analytical skills with an ability to mine data to inform decisions. • Understanding of what makes a strong landing page. e.g. understanding of UX principles. • Working knowledge of critical MarTech tools and software e.g. AEM, SFMC, SEMRush, Analytics etc • Strong communication skills to influence and gain followership of your plan, as well as the ability to present complex information in a concise manner • Strong Project management skills with the ability to manage multiple campaigns, all with varying deadlines • Bring a can-do attitude, and flexibility to adjust to evolving company objectives • Knowledge of Japanese (written and verbal) is a significant plus Skills: Aem, Analytics, Seo Experience: 5.00-10.00 Years