Manager - Trade Marketing & Consumer Activation - FMCG

Manager - Trade Marketing & Consumer Activation Turn Distribution into Visibility, Trial and Consumer Offtake Role: Manager - Trade Marketing & Consumer Activation Location: Chennai Experience: 6-10 years of progressive FMCG Trade Marketing or Consumer Activation experience What We're Looking For: - Experience: 6-10 years of progressive FMCG Trade Marketing, Sales Development or Consumer Activation experience. - Core strength: Hands-on experience in BTL activation, in-store visibility, merchandising, trade programmes and consumer sampling. - Sales understanding: Strong grounding in GT and MT execution, with the credibility to work closely with frontline sales teams. - Commercial orientation: Experience managing trade budgets, schemes and activation spends with a strong focus on secondary sales and ROI. - Execution leadership: Experience managing promoters, merchandisers or activation partners across markets. - Brand building through execution: Evidence of improving visibility, category presence, offtake or market share through sustained in-market programmes. - Analytical ability: Comfortable using secondary sales, outlet productivity and execution metrics to make decisions. - Cross-functional mindset: Able to collaborate closely with Sales, Marketing, Supply Chain, Finance and external partners. - Digital fluency: Comfortable collaborating with Digital Marketing where digital and physical activation intersect. - Mindset: Entrepreneurial, field-oriented and comfortable building systems in a fast-moving organisation. Who Will Thrive Here: - Believe the best trade marketing happens in the market, not in PowerPoint. - Understand the retailer and the end consumer equally well. - Can move comfortably between a sales review, a store visit and an activation site. - Think in terms of secondary offtake and ROI, not only activity completion. - Can challenge Sales and Marketing constructively when market evidence says something different. - Enjoy building brands through disciplined execution. - Operate with ownership, pace, humility and commercial judgement.