Senior Media Buyer (Meta Ads Specialist)

Senior Media Buyer (Meta Ads Specialist) – Remote Meta Ads | Facebook & Instagram Advertising | Performance Marketing | Creative Strategy Position Type: Full-Time, Remote Working Hours: U. S.

Eastern Time (EST) Location: Remote About the Role At Pavago , one of our clients is hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid social advertising across multiple client and internal accounts. This is far more than a campaign management role.

You’ll own the entire performance lifecycle—from campaign strategy and creative direction to optimization, scaling, and performance reporting. Working in a fast-paced, performance-driven environment, you’ll leverage data, creative testing, and audience insights to drive measurable business growth.

If you’ve successfully managed significant advertising budgets, consistently improved campaign performance, and understand how creative, offers, and analytics work together to generate results, this role is built for you.

What You’ll Own Meta Ads Strategy & Campaign Management Build, launch, manage, and optimize Facebook and Instagram advertising campaigns. Own campaign performance from planning through scaling. Manage multiple client and internal ad accounts simultaneously. Oversee monthly advertising budgets ranging from $10K–$250K+ .

Scale profitable campaigns while maintaining efficiency and profitability. Creative Strategy & Performance Marketing Develop high-converting campaign concepts, hooks, and messaging.

Write compelling ad copy focused on improving: CTR CPL CPA ROAS Create detailed creative briefs for designers, editors, and content creators. Lead creative strategy across: Static image ads UGC-style videos Video scripts AI-assisted creative workflows Continuously test new creative angles and messaging.

Campaign Optimization & Analytics Monitor campaign performance daily. Analyze: CTR CPC CPL CPA ROAS Frequency Conversion Rates Optimize audiences, creatives, offers, placements, and landing pages. Id