Email Marketing Specialist

Email Marketing Specialist Email Campaigns, Automation, Deliverability & Lifecycle Marketing | Remote Position Type: Full-Time, Remote Working Hours: U. S.

Client Business Hours, with flexibility for campaign launches and reporting deadlines About the Role At Pavago , one of our clients is hiring an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results.

This is a hands-on email marketing role combining: Email campaign execution Copywriting Audience segmentation Marketing automation Lifecycle and nurture workflows Email deliverability A/B testing Performance analytics You’ll own the full email campaign lifecycle — from planning and segmentation through launch, deliverability monitoring, optimization, and reporting.

If you understand both the creative and technical sides of email marketing and enjoy using data to continuously improve performance, this role is built for you.

What You’ll Own Email Campaign Development & Execution Build, launch, and manage campaigns using platforms such as: HubSpot Klaviyo Marketo Mailchimp ActiveCampaign You’ll: Write compelling subject lines, email copy, and calls-to-action Develop campaigns tailored to different audience segments and lifecycle stages Build and optimize responsive email templates Maintain consistency with brand guidelines and messaging Perform basic HTML/CSS edits when needed QA campaigns before launch to ensure links, formatting, personalization, and tracking work correctly Audience Segmentation & List Management Manage and maintain email databases ranging from 20,000 to 200,000+ contacts .

You’ll: Segment audiences based on: Lifecycle stage Engagement Persona Geography Behavioral data Customer activity Maintain clean and organized contact databases Identify and remove: Hard bounces Inactive contacts Duplicates Spam traps Improve personalization and targeting strategies Maintain strong list hygiene to prot