Growth Marketing Manager (Paid Organic Acquisition)

Growth Marketing Manager – Paid & Organic Acquisition Full-Time | Remote | U.S. Business Hours About the Role At Pavago, one of our clients is hiring a hands-on Growth Marketing Manager to own and scale customer acquisition across paid and organic channels. This is an execution-heavy role for a marketer who can launch campaigns, test quickly, optimize funnels, and turn marketing activity into qualified pipeline and revenue . You’ll own growth across Google, Meta, LinkedIn, and emerging channels while combining performance marketing with organic content, analytics, and conversion optimization. What You’ll Do Paid Acquisition • Build, launch, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, TikTok, Reddit, and X • Own targeting, audience segmentation, ad copy, creative direction, budgets, and optimization • Build full-funnel campaigns focused on B2B lead generation and pipeline growth • Continuously test creatives, messaging, audiences, offers, and landing pages • Scale winning campaigns while maintaining efficient CPL, CPA, and ROAS Organic & Social Growth • Drive organic growth across LinkedIn, X, Instagram, TikTok, Reddit, and YouTube • Develop content strategies that complement paid acquisition • Test hooks and messaging organically before scaling through paid channels • Grow brand visibility, engagement, inbound demand, and community traction Conversion & Growth Optimization • Monitor acquisition performance and identify funnel bottlenecks • Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies • Improve CPL, CPA, CVR, ROAS, pipeline, and revenue contribution • Identify new channels and growth opportunities through continuous experimentation Analytics & Attribution • Manage GA4, Google Tag Manager, pixels, conversion tracking, and UTMs • Track performance across paid and organic channels • Build clear growth dashboards and performance reports • Translate data into actionable recommendations for leadership Cross-Functional Execution • Align campaigns with sales, pipeline, and revenue goals • Collaborate with designers, content creators, sales, and leadership • Improve landing pages, messaging, creatives, and conversion paths What We’re Looking For • 3+ years of hands-on Growth Marketing or Performance Marketing experience • Strong experience with Google Ads, Meta Ads, and LinkedIn Ads • Experience with additional channels such as TikTok, YouTube, Reddit, or X • Proven ability to generate qualified leads, pipeline, and measurable revenue • Strong knowledge of PPC, funnels, audience segmentation, attribution, and conversion optimization • Hands-on experience with GA4 and Google Tag Manager • Strong conversion-focused copywriting and messaging skills • Ability to independently launch, optimize, and scale campaigns • Strong analytical mindset with an experimentation-first approach Nice to Have • Organic social or content-led growth experience • HubSpot, Salesforce, or Marketo experience • Experience managing multiple accounts or significant ad budgets • Canva or Adobe Creative Suite familiarity • Google Ads or Meta certifications What Success Looks Like • Lower and more efficient CPL and CPA • Improved ROAS and conversion rates • Consistent qualified pipeline generation • Stronger organic reach and inbound demand • Successful scaling of winning campaigns • Accurate attribution and performance reporting • Clear marketing contribution to revenue Why Join? • Fully remote opportunity • Ownership across paid + organic growth • Direct impact on pipeline and revenue • Freedom to test new channels, creatives, and growth strategies • High autonomy in an execution-focused environment • Opportunity to build and scale a true multi-channel acquisition engine Interview Process • Application Review • Spark Hire Intro Video • Growth Marketing Interview • Campaign/Performance Deep Dive • Client Interview • Offer & Onboarding What Happens After You Apply Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This allows us to learn more about your growth marketing experience, communication style, and campaigns you’ve personally managed. Please check your inbox and spam/junk folder for the invitation. Apply Now If you’re a hands-on growth marketer who understands paid acquisition, organic growth, funnels, analytics, and experimentation — and can turn marketing spend into qualified pipeline and revenue — we’d love to hear from you. #GrowthMarketing #GrowthMarketingManager #PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #B2BMarketing #LeadGeneration #DigitalMarketing #RemoteMarketingJobs #Pavago