Senior Marketing Manager - Food

Our client is looking for an experienced and commercially driven Senior Marketing Manager to lead brand growth across a portfolio of food products. The ideal candidate will have a strong background in FMCG marketing, with experience in building brands, driving innovation, executing integrated marketing campaigns, and working closely with cross-functional teams to deliver business growth. This role requires a strategic marketer who combines consumer insights with strong execution capabilities and has experience working in a fast-paced, high-growth environment. Key Responsibilities: Brand Strategy & Growth: - Develop and execute annual and long-term brand strategies aligned with business objectives. - Drive market share, revenue, and profitability for assigned brands. - Identify growth opportunities through consumer, category, and competitive insights. - Monitor brand health and recommend corrective actions where required. Consumer & Market Insights: - Leverage consumer research, data analytics, and market intelligence to identify trends and unmet needs. - Translate insights into actionable marketing initiatives and product opportunities. - Track competitor activities and recommend proactive strategies. Product Innovation & NPD: - Lead New Product Development (NPD) from concept to commercialization. - Collaborate with R&D, manufacturing, packaging, procurement, and sales teams throughout the product development lifecycle. - Develop compelling product positioning, pricing, and go-to-market strategies. Marketing Communication: - Plan and execute integrated marketing campaigns across digital, retail, trade, PR, influencer, and media channels. - Work closely with creative and media agencies to develop impactful communication. - Ensure consistent brand identity across all consumer touchpoints. Trade & Channel Marketing: - Partner with Sales and Trade Marketing teams to develop channel-specific initiatives. - Support product launches, promotional campaigns, and seasonal activations. - Evaluate campaign effectiveness and optimize ROI. Digital Marketing: - Drive digital-first marketing initiatives across social media, performance marketing, content, CRM, and e-commerce platforms. - Collaborate with digital agencies to improve brand visibility, engagement, and online sales. - Track digital KPIs including ROAS, CAC, engagement, and conversion metrics. Business & Financial Management: - Own the marketing budget and ensure efficient allocation of resources. - Monitor sales performance, marketing ROI, and campaign effectiveness. - Prepare business reviews and present strategic recommendations to leadership. Stakeholder Management: - Collaborate with Sales, Supply Chain, Finance, R&D, Manufacturing, and external partners to ensure seamless execution. - Manage relationships with creative, digital, research, PR, and media agencies. Key Requirements: - MBA in Marketing from a reputed institute. - 10- 14 years of marketing experience within the FMCG or food industry. - Strong experience in brand management and portfolio management. - Demonstrated success in launching and scaling new products. - Good understanding of consumer behaviour, category management, and market research. - Experience across ATL, BTL, digital marketing, and integrated campaigns. - Strong commercial acumen with the ability to translate marketing investments into business outcomes. - Excellent analytical, presentation, and stakeholder management skills. - Experience working in high-growth or entrepreneurial environments will be an advantage.