Content Marketing Manager (US Market)

About the Role A fast-growing, seed-funded startup in the AI-powered business communication space is looking for a Content Marketing Manager to own and drive content strategy for the US market. This is a pivotal, end-to-end role where you'll shape how thousands of SMEs discover, understand, and trust the product — defining the brand voice across every stage of the customer journey, from performance ads to organic content. You'll work autonomously alongside a lean, ambitious team in a high-ownership environment. This role is ideal for someone who is equally at home crafting conversion-focused copy and digging into performance data to iterate and improve. What You'll Do • Own content marketing for the US market end-to-end, spanning the full customer journey. • Define and maintain brand voice across performance ads, landing pages, organic content, and product messaging. • Write and optimise website and landing page copy specifically for US audiences. • Produce high-performing copy for paid channels including Meta, Google, and LinkedIn. • Script ad creatives for video platforms (e.g. YouTube) and paid social. • Create and execute organic content strategies across relevant social platforms. • Collaborate with creators, customers, and influencers to produce authentic, resonant content. • Use user research, A/B testing, and performance insights to continuously improve messaging effectiveness. • Contribute to product positioning and go-to-market messaging strategy. What We're Looking For Required • 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing. • Proven background in B2B SaaS or a fast-growing software environment. • Outstanding English writing skills tuned specifically for a US audience — native or C2 proficiency required. • Strong grasp of performance marketing principles and conversion-focused copywriting. • Hands-on experience with paid channels (Meta, Google, LinkedIn) and scripting for video/social ad creatives. • Track record of creating and executing organic social content strategies. • Analytical mindset with practical experience using A/B testing and analytics to drive content decisions. Nice to Have • Experience collaborating with creators, influencers, or customers on content production. • Experience conducting or leveraging user research to sharpen messaging. • Involvement in product positioning or go-to-market strategy work. Compensation & Benefits • Salary: €70,000 – €150,000 annually, depending on experience. • High-ownership role with significant scope to shape strategy from day one. • Work within a small, fast-moving team at an early-stage, well-funded company. Please note: visa sponsorship is not available for this position. Location This is an on-site role based in Vienna, Austria . Candidates must be willing and able to work from the Vienna office. Remote work is not available for this position.