Marketing Manager – AI Products & Digital Growth

Web Spiders Group is looking for a highly driven Marketing Manager who can own and execute end-to-end marketing initiatives to drive brand visibility, lead generation, customer acquisition, and product adoption across global markets. Experience: 2 - 6 Years Location: Kolkata (Onsite) Education : MBA/PGDM in Marketing from a reputed B-School preferred Key Responsibilities Strategic Marketing & Brand Building • Develop and execute comprehensive marketing strategies aligned with business objectives and revenue goals. • Build brand awareness for Web Spiders, SpiderX AI, and other company offerings across domestic and international markets. • Define product positioning, messaging, and value propositions for AI, Voice AI, SaaS, and enterprise technology solutions. • Collaborate with leadership, sales, product, and customer success teams to create go-to-market strategies. Demand Generation & Growth Marketing • Plan and execute multi-channel lead generation campaigns. • Drive inbound marketing initiatives through content, SEO, SEM, social media, webinars, email marketing, and marketing automation. • Develop account-based marketing (ABM) campaigns targeting enterprise decision-makers. • Manage performance marketing campaigns across Google, LinkedIn, Meta, and other relevant channels. • Monitor marketing funnel metrics and optimize conversion rates. Product Marketing • Lead product launch campaigns and market expansion initiatives. • Create sales enablement materials including brochures, presentations, case studies, whitepapers, and product collateral. • Conduct competitor analysis, customer research, and market intelligence activities. • Work closely with product teams to translate technical capabilities into compelling business value propositions. Content & Digital Marketing • Own the company’s digital presence across websites, blogs, social media platforms, and industry communities. • Develop high-quality content strategies focused on AI, Voice AI, Customer Experience, SaaS, and enterprise technology. • Coordinate with internal and external content creators, designers, and agencies. • Improve website traffic, engagement, and lead conversion through data-driven initiatives. Events, Partnerships & PR • Plan and execute webinars, virtual events, industry conferences, and customer engagement programs. • Build relationships with industry associations, media partners, analysts, and technology partners. • Support PR, thought leadership, and executive branding initiatives. Analytics & Reporting • Define and track marketing KPIs including MQLs, SQLs, pipeline contribution, CAC, ROI, and campaign performance. • Prepare regular reports and recommendations for senior management. • Utilize marketing analytics tools to identify growth opportunities and optimize campaign effectiveness. Required Skills & Qualifications Must Have • 2+ years of experience in B2B marketing, SaaS marketing, technology marketing, or digital marketing. • Strong understanding of lead generation, demand generation, and digital marketing channels. • Experience managing campaigns across Google Ads, LinkedIn Ads, email marketing, and social platforms. • Excellent written and verbal communication skills. • Strong analytical mindset with the ability to interpret data and make marketing decisions. • Experience using CRM and marketing automation tools. Preferred • MBA/PGDM in Marketing from a reputed B-School. • Experience marketing AI, SaaS, Enterprise Software, Voice AI, CX Technology, or IT Services. • Familiarity with HubSpot, Salesforce, Google Analytics, SEMrush, Ahrefs, or similar tools. • Exposure to international B2B markets including North America, UK, APAC, or Middle East. • Experience working in a fast-paced startup or product-led technology environment. Interview Process • Application review • 5–10 minute initial screening call with the TA team • Technical interviews {Domain specific} • Practical test conducted in the presence of a panel member • Role match & offer