Digital Marketing Manager

Job Summary We are seeking a results-driven and creative Digital Marketing Manager to lead and execute digital marketing initiatives that enhance brand awareness, drive online traffic, generate leads, and increase sales across multiple digital platforms.

Responsibilities

Develop and implement digital marketing strategies aligned with business objectives to drive measurable growth Plan and execute online marketing campaigns across search engines, social media, email marketing, and display advertising to maximize reach and engagement Manage and optimize the company website content for user experience and search engine performance (SEO) Oversee paid advertising campaigns on Google Ads, Meta Ads, and other digital channels to maximize ROI Monitor campaign performance using analytics tools and generate reports with actionable recommendations for continuous improvement Create engaging social media content to increase brand visibility and audience interaction Coordinate with internal teams and external agencies to produce marketing materials and promotional campaigns that support business goals Conduct market research and competitor analysis to identify trends and new business opportunities Manage the digital marketing budget to optimize spending and maximize returns Ensure compliance with company policies and relevant regulatory requirements in all marketing activities Required competencies and certifications Proven experience managing digital marketing campaigns and strategies (3–5 years) Proficient in SEO, SEM, Google Analytics, Google Ads, Meta Business Suite, email marketing, and social media marketing Strong analytical and problem-solving skills to evaluate campaign effectiveness and optimize performance Effective project management skills to independently manage multiple projects and meet deadlines Excellent written and verbal communication skills in English Proficiency in Microsoft Office applications Preferred competencies and qualifications Experience with conten