Marketing Manager (CCP for Digital Advertising & Marketing Professionals)
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Job Description
Digital campaign planning and online lead generation Develop and manage a rolling digital marketing calendar for ELEOTRI’s exhibitions, conferences, forums, and related event launches, using Trello to map campaign phases, content deadlines, and conversion pushes.
Translate each event or business opportunity into a structured digital campaign plan with clear audience segments, campaign objectives, key messages, and online call-to-action pathways.
Plan digital demand-generation activity across online channels using Meta Business Suite, with focus on awareness-building, enquiry generation, registration interest, and sponsor or exhibitor visibility.
Maintain campaign briefs, message frameworks, and marketing timelines in Google Workspace so campaign planning is documented properly and can be tracked across the full promotion cycle.
Social media marketing and paid digital promotion Manage ELEOTRI’s day-to-day digital presence across relevant social channels through Meta Business Suite, including post scheduling, campaign coordination, audience response monitoring, and paid promotion support.
Build digital campaign flows for launch, reminder, countdown, and final conversion stages so event promotion is paced properly and not handled in an ad hoc or last-minute manner.
Monitor campaign response indicators within Meta Business Suite, such as reach, engagement, click activity, and lead response patterns, and adjust campaign direction based on actual performance.
Coordinate social copy drafts, asset approvals, publishing schedules, and campaign status tracking through Google Workspace and Trello so digital execution remains organised and consistent.
Email marketing and audience nurturing Build and maintain segmented contact groups in Mailchimp for delegates, exhibitors, sponsors, partners, and past event contacts so outreach becomes more structured and targeted.
Create and send digital email campaigns covering launch announcements, registration pushes, programme updates, spea