Marketing Executive (Events & Digital Media)
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Job Description
Job Summary: The Marketing Executive will play a key role in driving the digital presence, events and online engagement for projects.
This individual will be responsible for executing digital marketing campaigns, managing social media accounts, optimizing the association or project's website, and supporting online content initiatives to enhance the visibility of the association's mission and events.
The ideal candidate will have a strong understanding of digital marketing strategies, social media platforms, and website management.
Key Responsibilities
Campaign Execution : Develop and implement digital and event marketing campaigns across various channels (social media, email marketing, website, paid media, etc.) to promote the association’s events, programs, and initiatives. Content Creation & Management : Create compelling digital content (e. g.
, blog posts, articles, newsletters, videos, and graphics) that aligns with the goals and audience interests. Social Media Management : Manage and grow the social media presence on platforms like Facebook, LinkedIn, Instagram, and others. Schedule posts, engage with followers, and monitor trends.
Website Optimization : Oversee the content management of the website, ensuring that it is up-to-date, user-friendly, and optimized for search engines (SEO). Email Marketing : Design and execute email marketing campaigns, including newsletters and event promotions, to engage members and prospects.
Search Engine Optimization (SEO) : Implement on-page and off-page SEO strategies to improve search rankings and drive organic traffic to the association’s website. Paid Advertising : Assist in managing digital advertising campaigns (Google Ads, Facebook Ads, etc.)
, monitoring budgets, and analyzing the ROI of paid marketing efforts. Member Engagement : Leverage digital platforms to engage with members and stakeholders, encouraging participation in the activities, events, and initiatives. Brand Consistency : Ensure all digital content aligns