Digital Marketing Manager

Role Overview We are looking for a results-driven Digital Marketing / Performance Marketer with strong experience in Meta Ads lead generation for real estate projects (link removed) The ideal candidate should be capable of planning, executing, and scaling campaigns that generate high-quality property enquiries at optimized CPL. Key Responsibilities • Setup, manage, and optimize Meta Ads (Facebook & Instagram) campaigns • Develop and execute real estate lead generation strategies • Plan audience targeting & retargeting funnels to improve lead quality • Monitor and optimize Cost Per Lead (CPL) • Manage campaign budgeting, scaling, and performance tracking • Execute property-specific campaigns (villa plots, apartments, gated communities) • Implement location-based targeting for project catchment areas • Analyze campaign data and generate actionable insights • Work closely with sales team to improve lead conversion quality Required Skills • Strong experience in Meta Ads campaign setup & optimization • Expertise in audience targeting & retargeting strategies • Proven ability to generate real estate leads at optimized CPL • Experience in campaign budgeting & scaling • Hands-on experience with property lead generation campaigns • Knowledge of location-based targeting strategies • Prior real estate digital marketing experience (mandatory) Experience • 45 years digital marketing experience • Minimum 2 yeasr in real estate lead generation preferred