AGM Marketing (Residential Real Estate, Bangalore, 13-20 years)

Lead marketing strategy at a leadership level Drive growth across marquee real estate assets About Our Client Our client is one of India's most respected infrastructure-led business groups with a rapidly growing presence in real estate development.

Backed by a legacy of large-scale projects, innovation, and stakeholder trust, the organization is focused on creating premium residential, commercial, and mixed-use developments while building a distinctive real estate brand for the future.

Job Description

Define and drive the long-term brand vision, positioning, and architecture across projects and markets. Develop project-specific positioning, messaging, and go-to-market strategies. Lead integrated ATL, BTL, Digital, PR, and content marketing initiatives.

Own marketing performance metrics including lead generation, sales velocity, CPL, and ROI. Partner with sales teams to drive demand creation, conversions, and revenue growth. Oversee project launches, campaigns, events, activations, and channel partner programs.

Lead market intelligence, customer insights, competitive analysis, and micro-market studies. Manage marketing budgets, performance dashboards, analytics, and optimization initiatives. Build and mentor high-performing marketing teams while managing agency ecosystems.

Strengthen corporate reputation through strategic communications, media relations, and stakeholder engagement. The Successful Applicant 13-20 years of progressive marketing experience, preferably within real estate, property development, hospitality, infrastructure, or consumer-facing sectors.

Proven track record of building brands, driving demand generation, and delivering revenue outcomes. Strong expertise across brand strategy, digital marketing, performance marketing, media planning, PR, and customer acquisition. Experience leading large-scale project launches and integrated marketing campaigns.

Demonstrated ability to translate marketing investments into measurable business results. Strong understanding of customer segmentation, market positioning, pricing strategies, and consumer behaviour. Experience managing sizeable marketing budgets and agency partnerships.

Strategic thinker with strong commercial acumen and data-driven decision-making capabilities. Proven people leader with the ability to build, coach, and inspire high-performing teams. Excellent stakeholder management skills with the confidence to engage directly with C-suite leadership.

What's on Offer Direct reporting line to the CEO with significant strategic influence. Opportunity to build and shape a high-growth real estate brand from the ground up. Ownership of enterprise-wide marketing strategy and brand development.

Exposure to landmark real estate projects across multiple asset classes and geographies. A highly visible leadership role with direct impact on revenue growth and business performance. Opportunity to lead large-scale marketing transformations, digital initiatives, and customer engagement programs.

Cross-functional collaboration with senior leadership across sales, planning, design, CRM, and operations. Competitive compensation, career progression, and the platform to establish a lasting industry impact.