Marketing Manager - B2B Segment - IT

: We are seeking a highly strategic and results-driven Marketing Manager to lead our B2B marketing function and drive business growth through integrated marketing initiatives. This role is ideal for a marketing professional with extensive experience in SaaS, Enterprise Technology, AI, or Automation, who can build brand awareness, generate qualified demand, and execute high-impact go-to-market strategies. The ideal candidate will possess strong leadership capabilities, analytical thinking, and hands-on expertise in modern digital marketing, product marketing, demand generation, and account-based marketing. You will collaborate closely with Sales, Product, Engineering, and Leadership teams to create measurable business impact across global markets. Key Responsibilities : - Develop and execute the annual marketing strategy aligned with overall business objectives. - Create integrated marketing plans to support revenue growth, customer acquisition, and brand positioning. - Identify new market opportunities and competitive differentiators. - Define marketing KPIs and track campaign performance to optimize ROI. - Manage marketing budgets and ensure efficient resource allocation. Marketing Strategy & Planning : - Develop and execute the annual marketing strategy aligned with overall business objectives. - Create integrated marketing plans to support revenue growth, customer acquisition, and brand positioning. - Identify new market opportunities and competitive differentiators. - Define marketing KPIs and track campaign performance to optimize ROI. - Manage marketing budgets and ensure efficient resource allocation. Demand Generation & Growth Marketing : - Design and execute multi-channel demand generation campaigns targeting enterprise customers. - Drive lead generation through inbound and outbound marketing initiatives. - Build scalable marketing funnels that improve conversion rates and sales pipeline. - Develop and execute Account-Based Marketing (ABM) programs for strategic accounts. - Collaborate with sales teams to improve lead quality and conversion. Go-to-Market Strategy : - Lead product launches and end-to-end Go-to-Market (GTM) planning. - Create product positioning, messaging frameworks, and value propositions. - Work closely with Product Management to communicate new product capabilities effectively. - Support sales teams with product collateral, competitive intelligence, and customer presentations. Brand Management : - Strengthen the company's brand positioning across digital and offline channels. - Ensure consistency in messaging, visual identity, and customer communication. - Develop thought leadership campaigns through blogs, webinars, whitepapers, case studies, and executive content. - Build brand awareness within target enterprise segments. Digital Marketing & Performance Marketing : - Manage SEO, AEO (Answer Engine Optimization), SEM, paid campaigns, email marketing, and content marketing initiatives. - Optimize website traffic, lead generation, and conversion performance. - Monitor website analytics using GA4, Google Search Console, and other reporting tools. - Implement marketing automation campaigns for lead nurturing and customer engagement. Product Marketing : - Develop customer-centric messaging and positioning for products and solutions. - Conduct competitor analysis and market research. - Produce sales enablement materials including brochures, presentations, product sheets, battle cards, and case studies. - Work with customers to create success stories and testimonials. Analyst Relations & Industry Presence : - Build relationships with industry analysts and research firms. - Manage participation in technology conferences, exhibitions, webinars, and industry events. - Represent the organization in strategic marketing initiatives and external engagements. - Enhance company visibility through PR and media collaborations. Leadership & Team Management : - Build, mentor, and lead a high-performing marketing team. - Define team goals, KPIs, and performance metrics. - Foster a culture of innovation, collaboration, and continuous improvement. - Manage external agencies, creative partners, and digital marketing vendors. Cross-functional Collaboration : - Partner closely with Sales, Product, Engineering, Customer Success, and Leadership teams. - Align marketing initiatives with business priorities and revenue goals. - Support strategic planning and business expansion initiatives. - Collaborate with founders and CXOs on long-term growth strategies. Required Skills & Expertise : - B2B Marketing Strategy - SaaS Marketing - Enterprise Software Marketing - Demand Generation - Go-to-Market (GTM) Strategy - Product Marketing - Account-Based Marketing (ABM) - Brand Management - Digital Marketing - Growth Marketing - Performance Marketing - SEO & AEO - Content Marketing - Marketing Automation - Campaign Management - Lead Generation - Sales Enablement - Customer Journey Management - Marketing Analytics - Market Research - Competitive Analysis - Event Marketing - Analyst Relations - Budget Management - Stakeholder Management - Team Leadership Technical Skills : - Google Analytics 4 (GA4) - Google Search Console - Marketing Automation Platforms (HubSpot, Marketo, Pardot, or similar) - CRM Platforms (Salesforce, Zoho CRM, Microsoft Dynamics, HubSpot CRM) - AI Productivity Tools (OpenAI, Claude, Gemini) - SEO & Keyword Research Tools - LinkedIn Campaign Manager - Email Marketing Platforms - Dashboard & Reporting Tools Desired Candidate Profile : - MBA in Marketing or equivalent from a reputed institution. - 8-10 years of experience in B2B marketing with Enterprise Technology, SaaS, AI, Automation, or Software organizations. - Minimum 3 years of experience leading marketing teams and executing strategic initiatives. - Strong understanding of enterprise buying journeys and complex B2B sales cycles. - Proven track record of driving measurable pipeline growth through integrated marketing campaigns. - Experience working closely with founders, CXOs, product teams, and sales leadership. - Strong analytical, communication, and stakeholder management skills. - Ability to manage multiple strategic initiatives in a fast-paced environment. - Excellent presentation, storytelling, and content development skills.