Marketing Manager for Canada

Job Title Marketing Manager for Canada Job Description Scope and Accountability : The Marketing Manager - Canada will report to the Associate Director of Marketing and will own hands-on demand generation and integrated marketing delivery for a defined market or product (Canada).

The Marketing Manager - Canada will be personally accountable for planning, executing and optimising marketing activity that drives recruitment demand and supports operational needs.

Core Responsibilities: Personally plan, execute and optimise integrated marketing activity for Canada, aligned to Product and customer experience strategy Drive demand through direct ownership of campaigns (always-on or hero), content briefs, local activations and events Work closely day‑to‑day with recruitment teams, in‑destination stakeholders and operational teams to ensure marketing activity is practical and operationally aligned Lead delivery of campaigns, events and content programmes, remaining actively involved from brief through execution and optimisation Produce clear briefs, review outputs, and coordinate Content, Campaign, Social, Digital and Events teams to deliver joined‑up activity Actively track performance metrics, analyse results and make hands‑on optimisation decisions to improve outcomes Ways of Working, Autonomy and Decision Making: Operates as a hands‑on marketing lead, balancing strategic intent with direct delivery responsibility Owns day‑to‑day prioritisation, execution decisions and optimisation within agreed strategy and budgets Works closely and pragmatically with recruitment and central marketing teams Escalates strategic, resourcing or performance risks to the Associate Director as appropriate Essential Criteria/Skills: Proven experience in a hands-on marketing role delivering integrated campaigns and local activation Familiarity with GenAI workflows and marketing automation.

Strong campaign execution capability, including events and on‑the‑ground marketing activity Experience worki