Job Description
⚠️ Native-level German is required for this role (mandatory). We’re looking for a D2C Funnel Strategist who understands how to turn paid traffic into revenue — not just clicks. This is not a typical Google Ads role. You’ll be working at the intersection of performance marketing, copywriting, and funnel strategy , owning the full testing roadmap behind high-budget D2C campaigns. If you think in hypotheses, care about conversion rates more than impressions, and enjoy building structured testing systems — this role is for you. 🌍 Location & Working Model 100% remote – work from anywhere in Europe International, fully distributed team 2 company-funded workcations per year 🎯 What You’ll Do Develop and test multiple advertorial concepts across different angles Build structured, hypothesis-driven A/B testing roadmaps Define clear testing priorities, success metrics, and learning goals Analyze performance (CTR, CVR, ROAS) and decide next steps based on data Map full customer journeys and identify drop-off points Collaborate closely with media buyers and creative teams Lead structured brainstorming sessions for new angles and concepts Present insights and strategy clearly in client-facing discussions ✅ What You Bring Must-haves: 1–3+ years of experience in D2C / e-commerce performance marketing Hands-on experience with Google Ads (Search & funnel-driven campaigns) Strong experience writing and testing advertorials for paid traffic Native-level German (required for copywriting) Data-driven mindset: you use metrics like CTR, CVR, and ROAS to guide decisions Experience working with A/B testing and structured experimentation Comfortable using AI tools as part of your workflow Nice to have: Experience in health, beauty, or supplements Background in consumer psychology or behavioral analysis Experience working with VoC data (reviews, surveys, support tickets, etc.) 💡 What This Role Is NOT Not a pure media buying role Not a branding or long-form copywriting role Not a junior exec
