Job Description
About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Job Responsibilities At Trafilea , you won’t just make ads — you’ll shape how millions of customers around the world discover, engage, and buy through performance-driven storytelling. You’ll own the strategy, testing, and iteration of high-volume direct-response ads that move the needle across Meta, TikTok, YouTube, and Google. You’ll lead the creative engine behind campaigns that fuel $500K+ in daily spend, diagnose creative performance through AdBattery and data-driven insights, and build scalable testing frameworks that consistently deliver winning hooks, angles, and storytelling formats. As Creative Strategist, you will: Lead creative strategy for assigned product funnels, ensuring every asset is optimized for direct-response performance. Define angles, hooks, and ad structures, blending emotional storytelling with persuasive copy and visual psychology. Continuously analyze creative KPIs (ROAS, CTR, Hook Rate, Thumbstop, View Rate) to identify winners and iterate with speed. Conduct weekly AdBattery diagnostics to manage variety,
