Social Media Manager

' : - ( - ) Experience: 1+ yrs Location: Kolkata, West Bengal, India, West Bengal, India Job Type: Full-time We are looking for a creative and results-driven Social Media Manager to manage and grow the social media presence of multiple consumer-facing brands. The role will focus on developing engaging content strategies, managing day-to-day social media execution, and ensuring brand consistency across digital platforms. The ideal candidate understands consumer brands, has a strong eye for engaging content, stays current with social media trends, and can turn creative ideas into content that drives audience engagement and brand growth. Requirements Key Responsibilities • Manage and grow social media presence across Instagram and other relevant social platforms . • Develop and maintain content calendars for multiple brands. • Plan and execute engaging social media content aligned with brand identity and marketing objectives. • Develop creative concepts, content ideas, captions, and copy for social media campaigns. • Stay updated on social media trends, formats, memes, cultural moments, and emerging platform features . • Coordinate with creative teams, designers, photographers, influencers, and other stakeholders for content execution. • Manage day-to-day publishing, scheduling, and content coordination across multiple accounts. • Support the planning and execution of social media campaigns, launches, and brand initiatives. • Ensure consistency in brand voice, visual direction, messaging, and overall digital presence. • Monitor audience engagement and social media performance to identify opportunities for improvement. • Track relevant social media metrics and contribute insights for improving content performance. • Manage multiple brands and competing content priorities while maintaining quality and timelines. • Proactively identify new content opportunities based on audience behaviour, trends, and platform developments. What Makes You a Great Fit • 1–5 years of experience in social media management, digital marketing, content, or a related role. • Agency experience, particularly managing multiple brands simultaneously , will be an advantage. • Experience working with Fashion, Lifestyle, Food & Beverage, Hospitality, or similar consumer brands is preferred. • Strong understanding of Instagram and other major social media platforms . • Good content planning, copywriting, creative ideation, and storytelling skills. • Strong understanding of consumer brands and digital audience behaviour. • Ability to develop and manage content calendars, campaigns, and daily social media execution. • Strong awareness of current social media trends, formats, creators, and emerging content styles. • Excellent communication, coordination, organisation, and time-management skills. • Strong attention to detail and a good visual and creative sense. • Ability to manage multiple projects, brands, deadlines, and stakeholders effectively. • Proactive, curious, and creative mindset with the ability to turn ideas into engaging digital content.