Lead Marketing Data Analyst
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Job Description
Main Responsibilities:
• Defining and leading the analytics strategy for Marketing, CRM, Digital and Social, ensuring data is embedded in planning, optimisation and performance measurement.
• Acting as the club's subject matter expert for digital analytics, providing leadership on tools such as Google Analytics and ensuring digital behaviour is accurately captured, modelled and integrated within the club's wider data ecosystem.
• Partnering with Marketing and CRM teams to design segmentation fr…
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