Supply Chain Lead - D2C Brand

Role Overview: We are looking for a Supply Chain Lead to build and drive an agile, data-led supply chain for a fast-growing D2C consumer brand. The role will own the end-to-end supply chain - from demand planning and procurement to inventory, warehousing, logistics and fulfilment - ensuring high availability, optimal inventory levels and efficient working capital. The ideal candidate will bring strong FMCG supply chain experience and have worked in a fast-paced, high-growth environment where speed, execution and data-driven decision-making are critical. Key Responsibilities: - Own the end-to-end supply chain across demand planning, procurement, inventory, warehousing, logistics and order fulfilment. - Drive demand forecasting and supply planning in line with business growth and sales plans. - Build robust inventory planning mechanisms to balance availability, working capital and inventory turns. - Manage 3PL, warehousing and logistics partners, ensuring service levels, cost efficiency and timely fulfilment. - Work closely with Sales, Marketing, Finance, Procurement and Operations teams to align supply with business requirements. - Identify and eliminate supply chain bottlenecks, improving OTIF, fill rates and overall customer experience. - Develop and track key supply chain metrics including forecast accuracy, inventory turns, stock-outs, ageing, OTIF and logistics costs. - Drive cost optimisation across procurement, warehousing and logistics. - Build scalable processes and systems to support the brand's rapid growth. - Use data and analytics to identify opportunities for improving service levels, efficiency and working capital. - Lead and develop the supply chain team and external partner ecosystem. What We Are Looking For: - 6 - 8 years of experience in Supply Chain, Planning or Operations. - Mandatory FMCG experience - candidates without FMCG experience will not be considered. - 2020 batch pass-out from a top-tier B-School. - Strong understanding of demand planning, inventory management, warehousing and logistics. - Experience managing high-SKU, fast-moving consumer businesses will be preferred. - Prior experience in a D2C, e-commerce or consumer business is an advantage. - Strong analytical and problem-solving skills with a hands-on approach. - Ability to operate in a high-growth, entrepreneurial environment and build processes from the ground up. - Strong stakeholder management and communication skills.