Digital Marketing Industry Subject Matter Expert
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Job Description
At peopleworth , we support work where people and performance thrive. As part of our Employer Group, we work with a variety of forward-thinking partners and are excited to share this opportunity that sits within our growing group.
Role Overview
We are looking for an experienced Digital Marketing Industry Subject Matter Expert to contribute practitioner expertise to the enhancement of an established professional digital marketing learning programme. This is a remote contract role covering approximately 30 working days between September and January.
The focus is not on teaching or rewriting academic content.
Instead, the successful candidate will act as a practitioner authority, working closely with learning designers and academic contributors to ensure that applied activities, worked examples, assessments, supporting materials, and the use of AI reflect how digital marketing is genuinely practised today.
The role requires someone who can translate current industry practice into credible learning experiences, identify the difference between competent and high-quality professional work, and help ensure consistency in applied standards across multiple areas of the programme.
Requirements
Substantial current, hands-on professional experience in digital marketing across areas such as strategy, channels, campaign development, execution, optimisation, and measurement.
Deep and current subject matter expertise, with the professional credibility to act as a practitioner authority on contemporary digital marketing practice.
Demonstrated ability to distinguish strong professional work from work that is merely competent, and to explain that difference clearly to people who may not be marketing specialists.
Strong understanding of digital marketing strategy, customer journeys, campaign planning, channel selection, content, performance measurement, experimentation, optimisation, and commercial decision-making. Practical experience using generative AI and other emerging tools withi
Required Skills
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