Lead - Trade Marketing - FMCG

- Executive Hiring is looking for a Lead - Trade Marketing for an FMCG, based at Mumbai. - Post Grad / MBA from Premiere B Scholls with 4-6 exp. in an FMCG, managing Sales / Trade Cat./ marketing. - Will be responsible in driving Category-wise forecasting, trade spend optimization, shopper marketing strategies and lead national rollout of loyalty programs. - Will also look after activation planning and performance tracking new launches and interventions. - Must be analytically strong. KRA's: - Category Level Forecasting - Trade Spend Optimization - Activation effectiveness - Plan and execute trade promotions and incentives to drive sales and market share - Design and manage a top outlet app to improve trade engagement and execution - Analyse responsiveness to additional support and assess ROI of trade initiatives - New Launches - Create GTM plans for new launches - Regularly analyse pilot data and derive actionable insights - Shopper Marketing focus - Supply Planning - In case this of interest to you, pls upload your resume mentioning CTC. - Executive Hiring - Marketing & Sales Leadership Search Practice