Paid Media Specialist

Join Hire Hangar and work with fast-growing global companies while building a long-term career. Job Title: Paid Media Specialist Location: Remote Time Zone: US Time Zones (EST–PST)

Role Overview

We are seeking a highly analytical and experienced Paid Media Manager to join a fast-growing, US-based wellness brand's performance marketing team. This is a full-time, hands-on, execution-focused role requiring a strong command of data, a structured approach to experimentation, and the ability to operate with autonomy in a fast-paced, compliance-driven environment.

Key Responsibilities

Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube Monitor daily campaign performance and implement optimizations including bid strategy adjustments, audience refinements, budget reallocations, and creative testing Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROAS Analyze and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrity Collaborate with the creative team to brief, request, and evaluate ad creatives based on performance data Rebuild and scale Google Ads Search campaigns and support Merchant Center approval for Shopping ads Work closely with the data team to maintain and improve performance dashboards and reporting infrastructure Navigate platform compliance requirements specific to the industry, ensuring all campaigns adhere to policy restrictions Identify performance gaps and proactively recommend strategic adjustments to the Head of Paid Media Required Qualifications Demonstrated hands-on paid media experience with proven ownership of Meta Ads campaigns Proven track record of driving new customer acquisition with measurable improvements in CAC and ROAS Strong experimental mindset with experience designing, running, and documenting structured ad tests Proficiency