Zuventus Healthcare - Group Product Manager - Gynaecology

KEY RESPONSIBILITIES: 1. Financial: - Responsible to maintain and monitor the allocated budget of all the brands under their Gynec portfolio to ensure maximum profitability. - Being accountable for the revenue of the entire basket of gynec products. - Hold responsibility for carrying out the entire campaign and other activities within the brand marketing budget. - To Increase Market share for ensuring profit. - Allocation of the Budget as per the promotional requirement. - Indexing of the target as per the market requirement. - State wise allocation of the target. 2. Operational: - To monitor activities and the growth of all the brands under his/her portfolio in Gynec segment. - Prepare Gynec Therapy Brand Wise Quarterly Visual Aid. - Brief to Art department on the visual aid design. - Evaluation and selection of draft concept out of 3-4 design options submitted by Art dept. - Quarterly communication of Visual Aid to the field force through cycle meetings. - Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs. - Periodical circulars about brands achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to promote the brands. - Conduct Quarterly briefing sessions of 0.5 1 day in each zone to ABMs on brand communication/ inputs. - Monthly planned visit to field for review meetings to further reinforce brand communication. - Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing. - Preparation of promotional budget brand wise and promotional mode wise. - Plan for quarterly inputs. - Allocate inputs geography wise. - Coordinate with vendor and logistics department to ensure timely dispatch to the field as per allocation. - Continuous monitoring of the planned activities and reorganization of promoted initiatives to save on cost. - Monthly/Quarterly Brand Analysis on various parameters. - To assess internal and external performance of the assigned brands. - To monitor competitor activities like pricing, review, packaging, etc on regular basis. - To suggest various actions to increase the market share and profitability. - To suggest changes in the plans to overcome challenges due to external environment. - To monitor and ensure business management to meet the targets. New Product Launch: - Identify potential of New Product Launch or line extension launch in the assigned therapy by studying CMARC trends, Doctor feedback in joint work/ CME/ conferences, and Field managers feedback. - Analyze market potential for the identified new product through historical CMARC. - Conduct primary research with the help of market research for identifying the right patient segment, right launch volume and right price. - Coordinate with packaging, FR&D for product features finalization. - Prepare sales projection, sampling plan for at least 6 months 1 year from launch. - Prepare stock allocation and ensure proper distribution in all geographies. - Finalize promotional activities, input plan, Visual Aid etc and work towards a launch as per the agreed timelines. - Ensure regional launch meetings for the new product. 3. Customer: - Coordination with the cross functional departments like Arts, Accounts, IT, Commercial, Logistics, Medical Services, MIS & Training. - Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Clinical Research, medical services and Regulatory to address any issues that may arise. - Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally. - Design market research projects to assess customer attitudes to the current product range and new product introductions. Field Work: - Have to work minimum 7-8 days/ month with BOs in field to understand the current market trends and the brand performance/ feedback from doctors. - To build relationships with KOLS/important functionaries of associations, etc. 4. Learning & Innovation: - Coach and develop Gynec PMT Team for higher responsibilities. - Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. - To ensure grooming of their reportee to ensure holistic growth of the division and the company. - Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products. Note: - These Key Responsibilities are illustrative; The incumbent will be required to perform any other duties as may be assigned by his superiors from time to time.