CRM & Loyalty Manager

The opportunity to take full ownership all end to end CRM & Loyalty activity for one of Australia's biggest health & wellness business. The #1 leader in their category, with a devote customer base, high repeat purchase rates & a very loyal following. The Role: Working directly alongside the Director of eCommerce, Head of Digital Marketing and wider eCommerce & Marketing teams, you will be responsible for end to end CRM & Loyalty activity. You'll lead strategic planning and execution across the customer journey map, customer engagement & retention, Email, SMS & push notification campaigns, as well as the Loyalty Program. You will have a deep data-driven focus, develop out new customer segmentation work, automations & relevancy programs to drive strong retention & database growth, keeping the business one step ahead of the market. Essential Skills & Responsibilities: • Demonstrated background in CRM, Lifecycle Marketing & Retention roles, ideally within the Retail & Consumer industries • Strong, hands on experience with managing Customer Data platforms, with exposure to multiple CRM systems, such as Salesforce, Klaviyo, Emarsys, Yotpo or similar • Deep data segmentation experience and the ability to map out & build new journey flows • A highly analytical, data-driven focus, working across large databases, analysing and interpreting trends & identifying new areas of opportunity • A strong commercial mindset and the ability to work cohesively with the wider Marketing, Digital & eCommerce team to deliver a strong brand identity & tone of voice across all channels • Strong experience with A/B Testing, driving innovation & a test & learn mentality • Solid experience in managing Loyalty Program activity - even better if you've been a part of the build out The Benefits & Why You'll Love this Role: • Joining the #1 business in the Health & Wellness category, building on phenomenal results & enabling the customer to truly live their very best life • Be part of a company culture that's built on innovation, forward-thinking and a test & learn approach - actively investing in AI & automation as a core part of the business • Working alongside some of the best & brightest minds in Digital & Marketing, with strong, direct mentorship from the Director of eCommerce • Strong WFH & flexi-working hours, with interstate travel • The chance to really shape & drive the next phase of CRM & Loyalty growth - this role is far from BAU • Exposure to wider Digital Transformation projects on the roadmap & the chance to be at the forefront of project planning • Additional employee benefits, discounts & product allowances across a huge portfolio of product within the Health, Wellness & Lifestyle categories • Be part of a culture that celebrates & encourages an active lifestyle - health & wellbeing really is the #1 priority • Opportunity to shape, build & develop the CRM function from the ground-up, rather than inherit an existing strategy • The chance to gain international market exposure & joining at an exciting time of new market launches Excited? You should be! If this sounds of interest, please get in touch today & apply or send your resume to Charlotte - charlottejohnson@jivaro.com.au