Executive Vice President - Brand Partnerships & Strategic Alliances - FMCG

Role Overview: We are looking for a senior commercial leader to build and scale the brand-partnership side of a digital gifting and voucher platform. The incumbent will acquire and onboard leading brands across retail, e-commerce, travel, hospitality, food, lifestyle and other emerging categories, negotiate commercially attractive voucher arrangements, and drive their monetisation across B2B, B2B2C and B2C channels. The role requires a highly networked, hands-on leader who can independently engage CXOs, close strategic partnerships, identify new business verticals, and own revenue and P&L outcomes while leading the partnerships and client-servicing teams. Location: Delhi NCR or Bengaluru Reporting to: Co-founder Work model: Five days from office; flexibility required for critical Saturday requirements and travel Key responsibilities: - Own the strategy, P&L and revenue growth of the brand/supply-side business. - Acquire and onboard high-value national and new-age brands. - Negotiate voucher commercials, discount structures, commissions and partnership terms. - Drive the sale and utilisation of onboarded brands across banking, corporate, institutional, B2B2C and B2C channels. - Identify and launch new categories and revenue-generating product lines. - Build direct relationships with founders, CXOs and senior commercial decision-makers. - Lead business development and client servicing while retaining individual deal ownership. - Use market insights to strengthen the brand portfolio, commercials and competitive positioning. Must-have skills: - 18+ years of experience in strategic partnerships, brand alliances, merchant acquisition, business development or category-led commercial roles. - Current or recent ownership of revenue and preferably a business P&L. - Demonstrated experience onboarding brands or merchants onto a digital platform, marketplace, rewards ecosystem or commercial distribution network. - Strong CXO-level relationships across multiple brand categories. - Personal ownership of large, complex deals - not merely team supervision. - Ability to negotiate margins, commissions, discount funding, exclusivity, inventory and joint campaigns. - Experience taking partnerships beyond signing to actual revenue, transactions, utilisation or sell-through. - Strong understanding of marketplace economics and the connection between supply acquisition and demand monetisation. - Experience introducing new categories, verticals or product lines. - Strong executive presence, communication and ability to hold the room". - Willingness to work from office and travel when required Preferred requirements: - Experience in gift cards, vouchers, loyalty, rewards, prepaid products or merchant commerce. - Experience across both B2B/B2B2C and consumer-facing channels. - Strong Bengaluru brand ecosystem relationships. - Experience working with product and technology teams on platform or API-led partnerships. - Strong educational and professional pedigree. - Aspiration and potential to move into a broader CEO/CBO-level role.