Social Media Manager/Lead

Company Background: Our Client is a movement pushing the boundaries of electric mobility. From engineering India's most advanced EV products to designing the world's most futuristic EVs, they thrive on innovation, audacity, and the relentless pursuit of performance. They are a diverse team of trailblazers, engineers, designers, creatives, and visionaries united by a shared obsession: to craft machines that are sustainable and exhilarating. Their mission is to accelerate the evolution of mobility across the globe. About the role: As Social Media Manager/Lead, you will own social as a strategic growth and cultural lever. You understand that each platform has a different role, audience, and language. You will define what each channel stands for and how the brand shows up consistently. Key Roles & Responsibilities: - Define Platform Strategy: Clearly define the role of each channel (Instagram, YouTube, X, etc.). - Define Multi Page Strategy: Clearly define the role of every brand page. - Build a High-Impact Content Engine: Drive content designed to perform on social first, focusing on reach, shareability, and cultural relevance. - Create Viral and Innovative Content: Experiment constantly with formats, hooks, and trends. - Think Like a Creator: Approach content with a strong point of view, focusing on pacing, storytelling, and engagement. - Own Community and Engagement: Build and nurture a strong community by engaging with comments and DMs. - Manage ORM (Online Reputation Management): Monitor and respond to brand conversations with clarity and speed. - Leverage AI and Tools: Use AI and emerging tools to improve speed, ideation, and content quality. - Collaborate Across Teams: Work closely with brand, creative studio, influencer, and performance teams. Required Skills/Profile/Education: - 2-5 years experience in social media, content, or creator-led roles. - Deep understanding of platform dynamics and content formats. - Strong instinct for what works on social and why. - Ability to think strategically while executing quickly. - Strong writing and communication skills. - High ownership mindset with a bias for action. - Passion for automotive, bikes, and performance culture. - Graduation or Post-graduation preferred. - Proven experience in growing a social page or personal audience. - Active experimentation with new formats, tools, and AI workflows. - Deep immersion in internet culture and trends.