Marketing Lead - Store Operations - Retail/Convenience Store Sector

Key Responsibilities: 1. Drive Store Growth: - Increase footfalls, active users, and repeat visit frequency. - Design digital-to-offline campaigns that convert online engagement into store visits. - Monitor store-level KPIs and implement corrective marketing actions for underperforming stores. 2. Consumer Engagement & Brand Recall: - Develop innovative BTL initiatives to build strong community connections within catchment areas. - Plan and execute consumer engagement programs to strengthen brand awareness and recall. - Create buzz-generating local campaigns that drive consistent traffic. 3. Revenue Generation: - Create opportunities for revenue through brand marketing collaborations and space selling. - Ensure effective brand participation across stores. 4. Cross-Functional Collaboration: - Work closely with Operations and Category teams for seamless campaign execution. - Align marketing calendars with store readiness and business priorities. 5. Team Leadership & Accountability: - Build a performance-driven team culture. - Set clear KPIs and ensure accountability for outcomes. Who would be fit for this role: - You think in terms of footfalls, conversion, and revenue, not just campaigns. - You are highly data-driven and comfortable analyzing store-level performance. - You enjoy working in fast-paced, hyper local retail environments. - You take ownership and act quickly to fix underperforming stores. - You are creative in designing community-driven BTL initiatives. - You can collaborate effectively with cross-functional teams. - You balance creativity with strong execution discipline. - You are proactive in identifying new revenue opportunities through marketing. Qualifications: - 5-10 yrs of experience with proven experience in category management, preferably within the retail or convenience store sector. - Strong analytical skills with the ability to interpret sales data and market trends. - Excellent negotiation and communication skills. - Ability to work collaboratively across teams. - A keen eye for consumer trends and a passion for product curation. - Ability to attract and retain top talent, work with them to achieve goals committed.