Director/Associate Director - Customer Growth - FMCG - IIM/IIT

Key Responsibilities: - Accelerate customer penetration in existing markets by increasing transaction frequency on the platform; ensure seamless onboarding of new stores and activate dormant accounts to boost engagement. - Maximize wallet share from existing customers, aiming to establish the platform as the market leaderacross both online and offline channels. - Lead city-level demand and sourcing operations, ensuring smooth daily execution with a strong focus on consistent pricing, assortment, and availability tailored to market needs. - Expand the product portfolio by introducing new categories (e.g., fresh, dairy, cold chain) and adding local and regional brands to enhance margin profiles and customer value. - Collaborate with internal supply chain teams to drive forward-looking demand and supply planning, maintaining a clear focus on profitability and efficiency metrics. - Develop and institutionalize capabilities for new brand launches, ensuring rapid adoption and scale-up in target markets. Required: - An ideal candidate for this role is someone who has: - 5-7 years of high-growth experience, preferably with exposure to both FMCG distribution and digital platforms. - Strong execution orientation, with a focus on delivering measurable, outcome-driven results. - Proven thought leadership in analyzing market demand signals and crafting long-term strategic initiatives. - High enthusiasm for technology adoption; comfort with digital tools and data-driven decision- making. - Advanced data handling and analytical skillswith the ability to dissect customer profiles and extract actionable insights. - Strong first-principles thinking, coupled with excellent communication and presentation abilities. - A deep sense of purpose and fire in the belly to create meaningful impacttransforming the lives of Kirana store owners and, through them, millions of consumers.