Brand Designer, Growth
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Job Description
We're looking for a Growth Brand Designer to sit at the intersection of brand craft and growth performance.
You'll be the designer who makes Perplexity's highest-volume, highest-leverage marketing surfaces — paid ads, social, lifecycle email, and campaign assets — look unmistakably Perplexity while actually moving the numbers. This is a shipping role, but it's equally a thinking role.
Strategic concepting is a big part of the job: you'll sit with the Growth team as an ideator — generating campaign concepts, testing hypotheses, and shaping the creative strategy behind the work — not just executing briefs handed to you. The ideas you bring to the table matter as much as the assets you ship.
You'll produce a steady stream of ad and campaign creative across formats and channels, then work with Growth to read the results and iterate.
You care about conversion and craft in equal measure: you'd never ship an off-brand asset to win a test, and you'd never hide behind polish when the data says a concept isn't working.
You'll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and our motion and web designers.
What you'll do Drive strategic concepting for growth campaigns — bring original ideas, angles, and creative territories to the table, and shape the brief rather than just receiving it Operate as a true ideation partner to the Growth team: co-develop campaign strategy, propose test hypotheses, and pitch concepts that open up new creative directions Own the design of growth creative end-to-end — paid social and display ads, campaign assets, and lifecycle email — from concept to shipped asset Design for volume and velocity: build variant sets, test hypotheses, and iterate on winners with the Growth team using real performance data Turn product launches and GTM campaigns into ad creative that lands on every channel it runs — static, animated, and everything in between Build and maintain scalable ad and email templates so high-f
Required Skills
Prepare to Win This Role
Everything you need to ace the interview and negotiate top-of-band compensation.