Tribeca Developers - Senior Brand Manager

Location: Hyderabad. Experience: 10 - 12 Years. Reporting to: Marketing Lead. Role Overview: A strategic role focused on building and elevating Tribeca's luxury brand across India. It involves driving brand positioning, leading integrated marketing campaigns, and owning end-to-end branding for project launches - from naming to execution. The role requires close collaboration with cross-functional teams and agencies to ensure consistent, high-quality brand communication across all touchpoints. It also emphasizes data-driven decision-making, market insight, and innovative storytelling to strengthen brand impact and ROI. Ideal for a creative, analytical leader who can blend strategy with execution in a premium real estate environment. Key Responsibilities: Brand Strategy & Positioning: - Develop and execute brand strategies to enhance Tribeca's positioning in the luxury real estate segment. - Define and maintain brand identity across all projects and communications. - Lead development of creative brand campaigns aligned with overall marketing and business objectives. Campaign Management: - Conceptualize, plan, and manage integrated marketing campaigns (digital, ATL, BTL, events, PR). - Work closely with creative, media, and digital agencies to ensure on-brand, high-quality output. - Track and optimize campaign performance, ensuring strong ROI and brand consistency. Project Branding & Launches: - Lead branding for new project launches - from naming and identity creation to collaterals, launch films, and experiential events. - Collaborate with cross-functional teams (Sales, Design, PR, Digital) for end-to-end project marketing readiness. Content & Communication: - Oversee development of brand content - brochures, videos, social media creatives, and website assets. - Ensure tone, messaging, and visual identity align with Tribeca's luxury ethos. - Manage PR narratives and coordinate media interactions and influencer collaborations. Market Intelligence & Innovation: - Monitor competitor brands and emerging market trends to identify new branding opportunities. - Experiment with innovative marketing channels and brand engagement ideas. Qualifications & Experience: - MBA/PG in Marketing, Brand Management, or Communication. - 10 - 12 years of relevant experience in brand management, preferably in luxury real estate. - Proven track record of successfully leading large-scale brand campaigns and product launches. Key Requirements: - Strong understanding of luxury/lifestyle branding and consumer behavior. - Excellent creative judgment and attention to design and storytelling. - Data-driven decision-making ability with strong analytical mindset. - Excellent communication and stakeholder management skills. - High energy, ownership, and ability to manage multiple projects simultaneously. Required Skills: - Content & Communication, Project Branding & Launches.