Manager - Brand Marketing - FinTech/Banking

Role Overview: We are looking for a strategic, analytically strong marketer to lead media planning, marketing effectiveness, and cross-channel intelligence for brand and growth priorities. The role will connect brand strategy, media investments, consumer research, app-store performance, and business signals into clear recommendations that improve campaign effectiveness and sharpen decision-making. The individual will work closely with media, research, analytics, growth, product, and agency partners to build measurement discipline, drive insight-led optimisation, and automate recurring reporting where possible. Experience and Skillset: - 6 - 8 years of experience in Brand Strategy, Marketing Effectiveness, Consumer Insights, Media Strategy, or Marketing Analytics. - Strong understanding of brand health, media measurement, and campaign effectiveness frameworks. - Ability to build strategic narratives from multiple data sources and influence stakeholders. - Hands-on comfort with Excel, SQL, BI dashboards, and structured analysis. - Experience working with media, research, and creative agency partners; media agency experience is a plus. About the Team: The Brand Marketing team builds brand strength, drives consumer relevance, and improves the effectiveness of marketing investments. The team works closely with media, research, analytics, growth, product, and agency partners. - Excellent communication, storytelling, and stakeholder management skills. - Exposure to app-based, brand-led businesses such as e-commerce, fintech, consumer technology, media, or telecom. Roles and Responsibilities: Brand Strategy & Consumer Insight: - Support brand strategy, positioning, and communication architecture. - Synthesise consumer, category, competitive, and cultural insights into actionable recommendations. - Build leadership-ready narratives that simplify complex data and drive alignment. - Translate research, campaign learnings, and business performance into strategic implications. Marketing Effectiveness & Media Measurement: - Own measurement of brand and upper-funnel marketing investments across awareness, consideration, preference, and business impact. - Partner with media, analytics, and agency teams to optimise channel performance and investment decisions. - Lead campaign reviews and institutionalise learning agendas across major initiatives. - Drive adoption of brand lift, incrementality, and attribution best practices. Consumer, Search & App Analytics: - Track consumer, branded search, app engagement, and customer behaviour metrics to evaluate brand performance. - Partner with BI and analytics teams to build useful dashboards and reporting frameworks. - Identify patterns, opportunities, and risks, and convert data into clear business recommendations. Campaign Governance & Creative Effectiveness: - Support planning and rollout of key brand campaigns across channels. - Align strategy, creative development, media deployment, and measurement. - Ensure campaigns have clear objectives, success metrics, and learning plans. Desired Skills and Experience: Educational Qualifications: - Required: Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Communications, or a related discipline. - Preferred: MBA or postgraduate qualification from a reputed institution. Professional Certifications: - Relevant certifications in digital marketing, market research, media planning, marketing analytics, or data analytics are preferred. Behavioural Skills & Working Style: - Structured problem solving: Breaks ambiguous questions into clear analysis and actionable recommendations. - Curiosity with rigour: Looks beyond metrics to uncover consumer, market, and business drivers. - Influence without authority: Aligns cross-functional and agency teams through clear logic and collaboration. - Strategic plus hands-on: Moves easily between brand thinking, dashboards, campaign reviews, and follow-through. - High ownership: Spots gaps early, drives closure, and converts learnings into better decisions. - Executive communication: Synthesises complex inputs into sharp, decision-ready narratives.