Senior Manager - Business Analysis

SUMMARY We are seeking a highly analytical and business-oriented Senior Manager - Business Analysis to lead the analytics agenda for the Sales and Go-to-Market (GTM) organization. This role will be responsible for transforming sales, distribution, and market data into actionable insights that drive revenue growth, improve field productivity, and enable data-driven decision-making across the business. The ideal candidate will combine strong analytical expertise with commercial acumen, enabling stakeholders to make informed strategic and operational decisions. This individual will also play a critical role in modernizing analytics capabilities through AI, automation, and advanced business intelligence solutions. TECHNICAL SKILLS - Advanced SQL - Business Intelligence (BI) Tools (Power BI, Tableau, Qlik, or equivalent) - Data Visualization & Reporting - Sales & Distribution Analytics - KPI Development & Performance Measurement - Predictive Analytics - Statistical Analysis - Automation Solutions - AI & Generative AI Applications - Data Modelling & Insight Generation KEY RESPONSIBILITIES Sales & GTM Analytics Leadership - Lead the analytics strategy for the Sales and Go-to-Market organization. - Convert secondary sales, distribution, market intelligence, and performance data into actionable business insights. - Support revenue growth initiatives through data-driven recommendations and performance analysis. - Drive productivity improvements across sales and field teams through analytics-led interventions. - Establish analytics frameworks that support strategic planning and operational excellence. Business Performance & Decision Support - Analyze sales performance, channel effectiveness, market trends, and customer behavior. - Provide actionable recommendations to improve business outcomes and return on investment (ROI). - Develop predictive and diagnostic insights to support business planning and execution. - Monitor key performance indicators and proactively identify risks and opportunities. Reporting & Dashboard Management - Own the reporting ecosystem across sales and commercial functions. - Sustain, maintain, and enhance existing dashboards, scorecards, and performance reports. - Design and build new reporting assets aligned with evolving GTM priorities. - Ensure consistency, accuracy, and accessibility of business reporting across stakeholders. - Establish best practices for reporting governance and performance tracking. Analytics Innovation & Digital Transformation - Drive the adoption of emerging analytics technologies to improve decision-making capabilities. - Introduce and scale solutions leveraging: Artificial Intelligence (AI), Generative AI (GenAI), Advanced Business Intelligence (BI), Process Automation, Predictive Analytics. - Improve analytics speed, efficiency, and scalability through technology-driven solutions. - Evaluate new tools and methodologies to enhance organizational analytics maturity. Data Product Development - Partner with Sales, IT, Digital, and Data teams to build scalable data products and analytics solutions. - Support the development of centralized data assets that enable self-service analytics. - Ensure analytics solutions are aligned with business needs and operational workflows. - Drive integration of analytics into core business processes and decision-making frameworks. Stakeholder Management & Collaboration - Collaborate closely with senior business leaders to understand priorities and identify opportunities for analytics-led improvements. - Present insights and recommendations to leadership teams in a clear and compelling manner. - Influence business decisions through data-backed storytelling and commercial insights. - Act as a trusted advisor to Sales and GTM leadership teams. QUALIFICATIONS & EXPERIENCE Educational Qualification - Bachelor's degree in Engineering, Statistics, Mathematics, Economics, Business, Computer Science, or a related discipline. - MBA or Postgraduate qualification preferred. Experience - 7-10 years of experience in: Business Analytics, Commercial Analytics, Sales Analytics, Revenue Management, Go-to-Market Analytics. - Experience in FMCG, Building Materials, Consumer Durables, or similar industries preferred. - Proven experience supporting sales and commercial decision-making through analytics. REQUIRED COMPETENCIES - Strong commercial and business acumen. - Excellent analytical and problem-solving skills. - Strong understanding of sales, distribution, and go-to-market processes. - Exceptional stakeholder management and influencing capabilities. - Ability to simplify complex data into actionable business insights. - Strong communication, presentation, and storytelling skills. - Experience working in cross-functional environments. - Results-oriented mindset with a focus on business impact. SUCCESS METRICS - Revenue growth and productivity improvements driven through analytics initiatives. - Adoption and effectiveness of reporting and dashboard solutions. - Enhanced speed and quality of business decision-making. - Successful implementation of AI, BI, and automation capabilities. - Stakeholder satisfaction and executive adoption of analytics outputs. - Improved visibility into sales, distribution, and market performance metrics. PREFERRED CANDIDATE PROFILE - Strategic thinker with a passion for leveraging analytics to solve business challenges. - Strong blend of technical expertise and commercial understanding. - Experienced in managing complex datasets and translating them into business value. - Comfortable working with senior leadership and influencing strategic decisions. - Enthusiastic about driving innovation through AI, automation, and modern analytics technologies.