Fraganote - Social Media Manager

Social Media Manager - Fraganote Location: Delhi NCR Experience: 3-5 Years Work Mode: Work from Office Employment Type: Full-time About Fraganote Fraganote is a modern fragrance brand building a distinctive space at the intersection of fragrance, culture, creativity and self-expression. We're looking for someone who can turn our social presence into a brand people want to follow, talk about and share. The Role We're looking for a Social Media Manager who lives and breathes the internet - someone who understands what makes people stop scrolling, engage, share and remember a brand. You'll own Fraganote's social media presence end-to-end, from strategy and content planning to execution, community building and performance tracking. What You'll Do - Build and execute Fraganote's social media strategy across Instagram and other relevant platforms. - Develop monthly/weekly content calendars aligned with brand, product and business priorities. - Identify trends, formats, memes, cultural moments and conversations that Fraganote can organically participate in. - Work closely with the creative, content, influencer and marketing teams to develop high-performing social-first content. - Conceptualise Reels, carousels, static posts, stories and interactive formats that drive engagement and brand love. - Ensure the brand maintains a consistent yet fresh tone of voice and visual identity across social platforms. - Lead day-to-day social media execution, including posting, scheduling, captions, hashtags and community management. - Monitor comments, DMs and conversations to build an active and engaged Fraganote community. - Track and analyse social media performance, identify insights and continuously optimise the content strategy. - Stay updated on Instagram trends, algorithms, emerging creators, internet culture and new content formats. - Collaborate with creators and influencers wherever required to amplify social-first campaigns. - Take ownership of social media growth, engagement and overall brand presence. What We're Looking For - 3-5 years of experience in social media management, preferably with a D2C, beauty, fashion, lifestyle or consumer brand. - Strong understanding of Instagram and social-first content ecosystems. - Excellent understanding of Gen-Z/internet culture and trending content formats. - Strong creative instinct with the ability to turn an idea into compelling social content. - Good copywriting and storytelling skills. - Ability to balance brand building with performance and growth metrics. - Strong analytical skills and comfort working with social media insights and reporting. - Ability to work in a fast-paced environment and manage multiple projects simultaneously. - Someone who is proactive, curious, plugged into culture and obsessed with great content.