Manager - Performance Marketing

Performance Marketing Manager What you will do: - Own customer acquisition and revenue growth through paid digital channels. - Plan, launch, manage, and optimize campaigns across Meta (Facebook & Instagram) and Google Ads. - Manage and scale monthly advertising budgets of 50 Lakhs+ while maintaining efficiency and profitability. - Monitor and improve key performance metrics including ROAS, MER, CAC, CPA, CTR, Conversion Rate, and Revenue. - Build structured testing roadmaps across audiences, creatives, offers, landing pages, and campaign strategies. - Analyze customer journeys, conversion funnels, website performance, and attribution data to identify growth opportunities. - Creative briefing, you do not need to produce creatives, but you must know what converts and brief accordingly. - Establish tracking standards, UTM taxonomy, attribution consistency between Meta, checkout tool, Google analytics, and Shopify. - Build a creative testing framework with iteration cadence. - Own the paid media budget allocate across channels, justify decisions with data. - Implement, monitor, and troubleshoot Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking setups. - Identify tracking gaps, attribution issues, and reporting discrepancies and proactively resolve them. - Prepare regular performance reports with actionable insights and recommendations. - Stay updated with platform updates, emerging trends, and best practices across paid media and analytics. Requirements: - 4-6 years of hands-on experience in Performance Marketing, Media Buying, or Growth Marketing. - Strong expertise in Meta Ads and Google Ads. - Can read a Shopify analytics report and cross-reference it with Meta and Google Ads. - Proven track record of scaling customer acquisition while maintaining profitability. - Experience managing and optimizing monthly advertising spends of 50 Lakhs or more. - Hands-on experience implementing and troubleshooting: 1. Google Analytics 4 (GA4) 2. Google Tag Manager (GTM) 3. Meta Pixel 4. Conversion API (CAPI) 5. Conversion Tracking - Strong understanding of attribution, funnel analysis, customer journeys, and performance reporting. - Has briefed creative for paid social, knows the difference between a hook-body that converts and one that looks good. - Comfortable analyzing data and translating insights into actionable growth strategies. - Experience working with D2C, E-commerce, Beauty, Wellness, FMCG, Consumer brands or Performance Marketing agencies is highly preferred. - Strong attention to detail, ownership mindset, and ability to work in a fast-paced environment. - Comfortable collaborating with Creative, Website, and Product teams. Bonus Points: - Has worked in a founder-led brand where they had real ownership, not just task execution. Personality Fit: - You care about the brand, not just the ROAS. A campaign that hits 3x by targeting the wrong audience is a failure. - You flag problems before they become expensive. Silence is not acceptable when something is below the floor. - You build systems, not spreadsheets. Reporting should be automated or templated within the first 30 days. Hiring Process: - The hiring process will include 12 assignments (all copyrights remain with the candidate unless otherwise agreed) and 3 interview rounds to ensure a strong mutual fit. Compensation: - Based on experience and expertise (open conversation). Timings: - Monday to Saturday 10am to 7 PM.