Senior Manager - Performance Marketing - BFSI

Key Responsibilities: Performance Marketing Strategy & Execution: - Own the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment products. - Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, programmatic/DSPs, affiliate networks, app install and emerging channels. - Build channel and product-specific media plans for three distinct funnels: New User Acquisition, Cross-sell, and Repeat/Retention. Full-Funnel Growth Ownership: - Own CAC, ROAS, conversion rates, LTV:CAC, and other core performance metrics across all products. - Design and run cross-sell campaigns that convert existing Personal Loan customers into Insurance and Investment users. - Build repeat-customer and win-back programs that drive repeat borrowing and continued product usage among the existing base. - Balance acquisition cost, volume, and quality across always-on and campaign-based media plans. Budget, Vendor & Partner Management: - Manage and forecast large monthly media budgets across multiple products and channels. - Own relationships with ad platforms, agencies, and affiliate/media partners; negotiate rates and evaluate new partnership opportunities. - Ensure spend discipline and efficient budget allocation basis real-time performance data. Data, Analytics & Experimentation: - Partner with Data Science and Analytics teams to build attribution models, cohort analysis, and forecasting frameworks. - Use MMPs (AppsFlyer/Branch), GA4, and internal dashboards to track and report performance. - Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies to improve funnel efficiency. Team & Stakeholder Management: - Lead, mentor, and grow a team of performance marketers. - Collaborate cross-functionally with Product, Growth, Data Science, Creative, and Business teams to align on goals and priorities. - Present performance reviews, insights, and strategic recommendations to leadership on a regular cadence. What We're Looking For: - 8-12 years of experience in performance marketing, with significant exposure to BFSI, fintech, lending, insurance, or investment products. - Proven track record managing large-scale paid media budgets across Google, Meta, and programmatic platforms. - Hands-on experience with app-based performance marketing and MMPs (AppsFlyer, Branch, Firebase) for high-scale consumer apps. - Demonstrated experience running both acquisition (new-user) and lifecycle (cross-sell/retention) marketing programs not just one side of the funnel. - Strong analytical, data-driven mindset; comfortable working with Excel/SQL and performance dashboards. - Experience managing and developing a team of marketers. - Excellent stakeholder management, communication, and cross-functional collaboration skills. - MBA or equivalent from a reputed institute preferred. Good to Have: - Prior experience in an NBFC, digital lending, or BFSI-focused fintech. - Exposure to CRM and marketing automation platforms for lifecycle campaigns. - Experience working with programmatic/DSP and affiliate marketing ecosystems in India.